Company: Hamilton, Indianapolis, IN
Company Description: Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences that drive meaningful connections between your brand and your audience.
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Exhibition Experience
 Nomination Title: Dematic at MODEX Exhibition Experience
- Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:
Total 519 words used.
For MODEX 2024, The Premier Supply Chain Experience Trade Show, Dematic, a leading supplier of material handling systems, software, and services, aimed to push the boundaries of a digital presence to showcase their innovative solutions. A digital approach would demonstrate Dematic’s position as a leading provider of automated digital solutions to supply chain leaders.
Dematic’s “Solved. Your Ambition. Our Mission.” campaign inspired an exciting experience created to transform attendees’ supply chain ambitions. The exhibit featured a bold all-black design that embodied a sleek, immersive, and amplified experience. The design was kept simple, with intentional branding and significant LED video components. The space incorporated 550 LED video components synched in perfect harmony. Extensive LED video walls and LED video bars produced an encapsulating digitized atmosphere. A large anamorphic video screen hung above the entrance, where attendees gathered and viewed 3D animations of their equipment solutions. StudioH, Hamilton’s in-house creative experiential studio, designed and produced the anamorphic LED video content. Beneath the anamorphic screen, LED video bars displayed synchronized content and enabled attendees to see inside the space, piquing their interest before entering.
The second entrance featured an illuminated Dematic logo and LED video bars that followed the radius of the curved hallway, providing a sense of discovery for attendees who turned the corner and were immersed in a room of digital content and hospitality. The inside featured two floor-to-ceiling, concave, LED video walls – one dedicated to digital storytelling to present branded content and the other aimed at engaging attendees in an interactive VR experience showcasing Dematic’s solutions. The VR experience, navigated by wireless controllers, allowed for 1-to-1 or 1-to-many demonstrations. Attendees found the headset-less component of the VR experience highly appealing. Tables in front of the digital storytelling wall enabled attendees to have further conversations with Dematic representatives showcasing their software solutions. Dematic provided an espresso bar with small snacks, infused water, and crafted espresso drinks featuring the company’s logo. Conference rooms, exclusively reserved for scheduled client meetings, were located at the back of the exhibit.
Dematic partnered with Hamilton to present an exhibit built in an unconventional structure, providing a transformative space. The unique shape of the space captured attendees, forcing passersby to step in and experience the distinctive exhibit. The immersive experience stood out on the show floor with the all-black structure and harmonized LED video content. The digitized atmosphere enabled Dematic to show the wide breadth of their offerings. The anamorphic screen caught the attention of attendees, making them stop and stare. Attendees “loved the fact that there was no hardware, no robots, etc.” and “screamed partnership and optimization”. Dematic’s experience demonstrated their ingenuity, being the first in their industry to incorporate an anamorphic screen at the MODEX show, emphasizing them as a leading innovative solutions provider. Hamilton has received multiple awards for Dematic’s exhibit at MODEX 2024, including the Platinum prize in the Hermes Creative Awards, the Silver award in EXHIBITOR Magazine’s Exhibit Design Awards, a Gold Event Marketer Experience Design Award, and a Platinum MarCom Award. Hamilton also received a Platinum MarCom Award for the anamorphic video content featured in Dematic’s exhibit.
- Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
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