Company: Halteres Associates
Company Description: Halteres Associates is a leading bioscience consultancy comprised of more than 150 professionals with extensive, long-term, direct operating experience in a broad spectrum of areas of expertise, including the development and commercialization of diagnostics, medical devices, therapeutics, research reagents, and bioscience tools.
Nomination Category: Web Achievement - Specialty
Nomination Sub Category: Achievement in the Use of Video or Moving Image
 Nomination Title: Answering Life's Most Important Questions
- Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Producer: Vinnie Urdea
Consulting Producer: Mickey Urdea
Animation by: Explainly
- If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:
Total 178 words used.
In 2022. Halteres Associates produced "Answering Life's Most Important Questions" as part of it's "It's Not Magic, It's Diagnostics" campaign to advocate for the diagnostics and clinical laboratory industries and raise awareness about the important role diagnostic testing plays (alongside therapeutics and vaccines) in a fully advantaged healthcare system.
According to the CDC, 70% of today’s medical decisions depend on laboratory test results and 14 billion laboratory tests are ordered annually in the U.S. alone.
“The COVID-19 pandemic brought significant new attention to the diagnostics industry and the public has become exponentially more familiar with the important role this industry plays in our lives every day,” said Halteres Associates’ managing partner Rich Thayer. “As champions of the diagnostics field, our mission is to continue to educate the public (including policymakers, funders, governments, industry participants, developers, and manufacturers) while also supporting and elevating the companies and processes that enable us all to continue to innovate. Without diagnostics, advances in healthcare would stand still.”
As of March 2024, the video had been viewed over 53,000 times.
| Attachments/Videos/Links: |
|---|
|
