Company: Grace Hill, Irving, TX
Nomination Submitted by: LinnellTaylor Marketing
Company Description: Grace Hill provides technology-driven solutions that help owners and operators of real estate properties increase property performance, reduce operating risk and grow top talent. Its industry-leading solutions covering policy, training, assessment, survey and data-driven insights are bolstered by years of real estate experience, in-depth service-level expertise, and outstanding customer support.
Nomination Category: New Product & Service Categories
Nomination Sub Category: Business-to-Business Products
 Nomination Title: Grace Hill's Realync
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Realync started in 2015, transforming the multifamily industry’s approach to video, redefining virtual leasing and setting a new standard for leasing and operations technology. By pioneering this category, Realync made virtual leasing an essential component of the modern leasing process. Since the pandemic, the industry has fully embraced this shift, recognizing virtual leasing as a critical tool for efficiency and engagement.
As the industry moves toward centralization—where leasing and operations teams are consolidated into regional hubs rather than being tied to individual properties—Realync has remained at the forefront. Successful implementation of this model requires seamless technology integration, and Realync ensures its platform is embedded into every aspect of the leasing process. But innovation isn’t just about technology; it’s about people. Transitioning from in-person to virtual touring requires a fundamental mindset shift, and Realync has worked closely with leasing teams to understand and support these changes, ensuring adoption is frictionless and effective.
In 2023 and 2024, Realync added additional functionality to its platform to make it an all-in-one virtual solution so leasing teams could consolidate technology -- namely in the form of 360 Tours, Self-Guided Videos, and Realync Studios content services. Realync also introduced first-of-its-kind, AI-based tools for media in the industry with the launch of Photo Extraction and Video Quality Scores. This flurry of innovation has skyrocketed client usage, performance, and ROI.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 350 words used.
Realync is the leading virtual leasing and video engagement platform equipping leasing agents, property teams, and operators with the tools they need to market and lease more efficiently. Designed to streamline leasing workflows, enhance engagement, and maximize operational efficiency, Realync’s suite of solutions supports leasing professionals at every stage—from prospect engagement to resident retention.
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Pre-Recorded Videos – Helps leasing teams deliver personalized video tours, improve follow-ups, and enhance marketing. Property managers use videos for resident communications, reducing repetitive inquiries and improving service efficiency.
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Live Video Tours – Enables leasing teams to conduct real-time virtual tours, eliminating scheduling conflicts and streamlining leasing. Sessions are recorded for easy follow-ups and improved lead conversion.
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Self-Guided Videos – Converts website visitors into leads by offering on-demand video tours. Helps leasing teams engage renters 24/7 without onsite availability, reducing workload while maintaining a high-touch experience.
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360 Tours – Allows leasing teams to showcase units at scale with immersive virtual tours. Reduces time spent on in-person tours while improving prospect engagement.
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Virtual Staging – Helps properties lease faster by digitally furnishing units, reducing staging costs while making vacant spaces more appealing.
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Realync Studios – Provides professional video production services, saving leasing teams time while ensuring high-quality, market-ready content.
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Analytics Dashboard – Gives teams real-time insights into video engagement, enabling data-driven leasing decisions and timely prospect follow-ups.
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Video Templates & Approvals – Ensures brand consistency with guided video creation and approval workflows, allowing marketing teams to oversee content quality efficiently.
In 2024, Realync introduced two game-changing AI-powered features designed to enhance efficiency and content quality.
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Photo Extraction – Saves time and maximizes existing content by instantly generating high-quality, unit-level photos from video tours. With no need for additional editing software, leasing agents can easily create marketing visuals for listings, follow-ups, and social media—enhancing their ability to engage prospects efficiently.
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Video Quality Score – Enables every video tour meets brand and quality standards before being shared with prospects. This AI-powered feature provides leasing teams with instant feedback on video stability, contrast, and brightness, eliminating guesswork and the need for multiple approvals. This ensures consistent, high-quality content across properties.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 351 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.
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reviews/customer testimonials
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Realync has a 4.5 star average score on Revyse.com: https://revyse.com/products/realync. Revyse provides access to unbiased industry feedback, transparent feature comparisons, and pricing details.
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“Realync can be used in many ways and makes all of our lives at the property so much easier! It’s one of the best things I’ve been given for my job.” — Courtney Davis, Property Manager, Watermark
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“As a marketer, I have loved the AI integrations being implemented into Realync, such as assigning a grade to each video based on its quality. It is SO helpful in understanding if one video is better than another or if a video should be reshot. I also love the tracking function.” – Faith Barker, Marketing Manager, Trilogy Real Estate Group
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“If you're not using the Realync package (stabilizer, software, and analytics), you should be. The return on investment is worth starting with Realync!” - Anthony Suarez, Community Manager.
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“Realync is the best marketing product I have used to date…” - Angela B. at Bell Buckhead West.
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“Realync has been an invaluable strategic partner. From pilot to portfolio-wide rollout, their team has continuously refined their product and support to meet our needs, delivering measurable results. This is the type of tech company every multifamily operator needs in their corner.” — Jamie Gorski, previous Bozzuto CMO and Windsor Communities CXO.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 172 words used.
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