Google - Brand Experience of the Year

Company: Google, San Francisco, CA
Entry Submitted By: Sparks
Company Description: Google's mission is to organize the world’s information and make it universally accessible and useful. It's broad product portfolio and size make it one of the top influential companies in the high-tech marketplace.
Nomination Category: Marketing Campaign Categories - Specialty
Nomination Sub Category: Brand Experience of the Year - Business-to-Business

Nomination Title: The Google Assistant Playground and Ride

In bullet-list form, briefly summarize up to ten (10) of the chief features and results of the nominated campaign or project (up to 150 words):

1. The ultimate Google Assistant Playground, a temporary, two-story, 36,000sq.ft experience featured a programming studio, partner/Made by Google device galleries, cafe, massive gumball machine and various demos, oh, and the Ride.
2. The Ride. After being greeted by an animatronic Granda, there was a 3 minute scene-setting pre-show, followed by a 5 minute disney-esque ride.
4. 29,111 visitors, over 3 days, took 13,581 rides, ate 4,320 slices of pizza and 24,360 French macarons, drank 2,454 cups of starbucks, asked 2,814 Hey Google queries, and chewed 400 lbs of gumballs.
5. It took 21 days to load-in, 130,000lbs of steel, 1,356 tons of concrete, 493ft of track. And 36 hours to load-out.
6. 5,716 surveys: Likelihood to partner increased 73%; familiarity increased 66%; 73%% agreed Assistant is the most helpful assistant
7. Blanketed Las Vegas with 50+ OOH spots