Goodby, Silverstein & Partners

Company: Goodby, Silverstein & Partners
Company Description: Founded in 1983, Goodby, Silverstein & Partners is a full service advertising agency located in San Francisco and handles $600 million in billings for clients including Hewlett-Packard, AT&T Wireless, Saturn, Adobe, Anheuser-Busch, eBay, Discover Card, and the California Fluid Milk Processors Advisory Board ("got milk?").
Nomination Category: Advertising
Nomination Sub Category: Best Online Ad Campaign

Nomination Title: YOU + HP Landing Environment and Online Banners

The date in 2003 on which this nominated campaign was first run, aired, or otherwise made public:

October 2, 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The You+HP experience provides an opportunity for people to share their story --
through digital photographs -- with the world.  As part of an integrated campaign to
promoate digital photography, it also intended to inspire, educate and entertain
people through the lens of HP digital tools and the sciences that make them
possible.
links: website --  http://www.hp.com/you
banners -- http://www.goodbysilverstein.com/awards/hp/you/

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency: Goodby, Silverstein & Partners/San Francisco
Client: Hewlett-Packard
Art Director: Milena Sadee, John Nussbaum
Creative Director: Steve Simpson, Keith Anderson
Writer: Aaron Griffiths
Information Architect: Carrie Whitehead
Account Executive: Teri Fildey
Producer: Amanda Kelso
Production Companies: WDDG (website)/New York City; Erik Natzke
(banners)/San Francisco