Global Crossing

Company: Global Crossing
Company Division/Group: Corporate Communications
Company Description: Global Crossing Ltd. provides telecommunications solutions over the world's first integrated global IP-based network, reaching 500 cities in 50 countries around the globe. Global Crossing serves large and small enterprises, carriers and government agencies -- providing a full range of managed voice, data, video and conferencing products and services.
Nomination Category: Corporate Web Sites
Nomination Sub Category: Brand Building/Promotion

Nomination Title: Global Crossing Web Site Branding

When was this web site first published?

The overall redesign of the corporate external web site was published on June 30,
2003.

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

http://www.globalcrossing.com
In 2002, Global Crossing filed for Chapter 11 protection, and expected to emerge
in the second half of 2003.  Since the budget did not exist to launch any kind of
extensive external campaign to let customers and the general public know we
were -- in essence -- a new company, members of the Corporate Communications
team began a rebranding effort for the external web site.  The web site -- our most
visible, public "face" -- needed to show that the company was ready to take on the
world.  We developed a redesign with a new, more dynamic tone that we believed
was more accessible and sophisticated than the previous "heavy-handed" and "old
established" look. On June 30, 2003, we published the redesigned and
rebranded web site containing a new logo treatment, color scheme and
information about who we are and what we can do for businesses.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Director: Khurram Mirza
Creative Director: Alison Choate
Designer: Brady Hendrickson
Producer: Kari Thorstensen
Writer: Gordon Kansas