George P Johnson Experiential Marketing, Auburn Hills, Michigan, United States: IBM Innovation Studio: Paris

Company: George P Johnson Experiential Marketing, Auburn Hills, MI
Company Description: GPJ is the world's top event and experiential marketing agency. Every day, we create immersive experiences for brands with consumers at the center. Everything we do is designed to create and enhance brand devotion.
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Brand Activation

Nomination Title: IBM Innovation Studio: Paris

Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:

Total 224 words used.

Immersive Storytelling accelerates inspiration to action.

IBM Innovation Studio is a network of studios around the world that focuses on getting IBM clients and business partners to their next step, faster.

In collaboration with IBM, GPJ has designed purpose-built environments and experiences to engage clients in solving real-time problems with IBM experts in Paris, Madrid, London, New York, and Tokyo. At the core of a day in a studio is an immersive storytelling experience.

In Paris, clients can encounter a striking, blue, glass cube at the center of the studio’s coeur de verre. Inside the form, a 4-wall projection with hidden sensors and speakers creates a dynamic audio-visual environment for studio leaders to narrate the journey behind IBM’s latest technologies.

An ambient underwater scene, with light emanating from its surface, beckons clients into the immersive room. Surrounded by water, the audience slowly emerges to the surface of the Atlantic Ocean and boards the Mayflower autonomous ship on its journey from England to the USA. The story unfolds to reveal how IBM and its partners are setting a new course for ocean research with AI and automation.

This immersive environment inspires clients to explore new possibilities and fosters deep emotional brand connections through a memorable experience. Furthermore, the storytelling platform offers flexibility for programming various types of interactive content to engage clients in new ways.
Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Attachments/Videos/Links:

IBM Innovation Studio: Paris
	The IBM Innovation Studio: Paris