George P Johnson Experiential Marketing, Auburn Hills, Michigan, United States: DP World at Ryder Cup 2023

Company: George P Johnson Experiential Marketing, Auburn Hills, MI
Company Description: GPJ is the world's top event and experiential marketing agency. Every day, we create immersive experiences for brands with consumers at the center. Everything we do is designed to create and enhance brand devotion.
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Sponsorship Experience

Nomination Title: DP World at Ryder Cup 2023

Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:

Total 417 words used.

The Ryder Cup is the pinnacle of the golf calendar and DP World is the official Worldwide Partner. A prestigious sponsorship. GPJ partnered with DP World to create a stand out hospitality and fan experience for golf fans, players and VIP guests alike in Rome, connecting DP World’s story with the excitement of the most anticipated golf competition. Much like the atmosphere, it was an electric combination.

The DP World Hospitality Chalet was created not only to enhance the Ryder Cup fan experience but also to celebrate the longstanding collaboration between DP World and Ryder Cup. For DP World, GPJ is the experience marketing partner trusted to cement that partnership through stand-out experiences at prestigious sporting events like this one.

The DP World Chalet welcomed 85 DP World executives and VIPs daily and was designed as a multi-functional business and entertainment hub. It not only included meeting areas and VIP spaces, but also a premium hospitality lounge.

Golf legends like Thomas Bjorn, Sir Nick Faldo, and Paul McGinley mixed with other sporting luminaries like Zak Brown and F1 driver Lando Norris, together with DP World senior leadership like Yuvraj Narayan Group Deputy CEO and CFO, to appreciate premium views of the action on the green.

For the enthusiastic golf-loving attendees, the DP World Container Village was the overwhelming stand out fan activation at the Ryder Cup fan village. It was even designed with repurposed containers – a clever nod to DP World’s logistics business..

The activation also offered various experiences for the golf mad fanbase attending the Ryder Cup, including the first ever DP World themed mini golf putting experience, a virtual trip to the metaverse with DP World’s VR golf activation offering fans the chance to tee off from the Ryder Cup first tee, and a photo experience immortalizing fans as members of (the winning) Team Europe or Team USA.

An invitation-only reception held at the sophisticated La Lanterna lounge brought the event to an elegant close. Golf-inspired personalized details reinforced branding, leaving a lasting impression on the group of special guests.

Over 300 global executives were hosted across five days of competition. The shipping container fan zone saw 3,000+ daily visitors with 15,000+ overall attendees.

In addition:

The Ryder Cup is broadcast in 201 counties to 724 million homes

271,000 spectators

1,688 balls collected for Grassroots Golf

600 M social media impressions

Coverage from 48 media outlets in 26 countries

4 Content pieces created, including a Sky Sports Golf TV show
Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Attachments/Videos/Links:

DP World at Ryder Cup 2023
	A Triumph in Sports Sponsorship