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The Garden City Group

ABA08 Winner

 

Company: The Garden City Group, Melville, NY
Entry Submitted By: Walter F. Cameron Advertising
Company Description: The Garden City Group, Inc. (GCG), the recognized leader in legal administration services for class action settlement, Chapter 11 business reorganization and legal noticing programs. With 11 offices coast-to-coast, GCG has the people, experience and resources needed to handle any case. Large. Small. Straightforward. Complex. We target or broaden our efforts, as needed, to suit any situation.
Nomination Category: Web Site Categories
Nomination Sub Category: Overall Design

Nomination Title: The Garden City Corporate Website

    When was this web site first published?

        September 2007

    Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

        http://www.gardencitygroup.com/
        The client’s site had several objectives. First was to demonstrate breadth of
        coverage across the US. The panning globe and projecting light beams dramatize
        this message. Because the angle chosen minimizes sparse branch office coverage
        throughout the Middles States, design plays a strategic role in preserving
        message impact. Since GCG sets itself apart by remaining on the cutting-edge of
        technology, ultimately we designed a site that would reflect this sense of
        technological advancement – via dynamic drop-down menus, inclusion of streaming
        video and robust search capabilities. Also important, we wanted a dramatic open
        that wouldn’t take too long to load.

    List the appropriate creative and production credits for this entry:

        Advertising Agency:  Walter F. Cameron
        Client: The Garden City Group
        Account Director:  Stu Kamen
        Creative Director:  Peter Sussi
        Writer:  Sam Custodio