Company: The Flora May Foundation
Company Description: We help families in immediate crisis. - We receive calls from parents at their wits end with their child/teenagers behavior; substance abuse, truancy, depression, suicidal, runaways & many other scenarios. - We continue to donate children’s books to CHOC/Children’s Hospital of Orange County NICU Family Stay Unit since 2015. - We offer an 8 week work reentry program Working Women Winning/WWW.
Nomination Category: Thought Leadership Categories
Nomination Sub Category: Thought Leadership Campaign of the Year - Government or Non-Profit
 Nomination Title: Working Women Winning (WWW)
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated PR campaign or program, or written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Specify the date on which this campaign or program was launched:
Working Women Winning (WWW) was launched in March of 2022.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 182 words used.
Working Women Winning (WWW) was conceived by The Flora May Foundation in response to a critical need for empowering underserved women in the workforce. Recognizing systemic challenges and gender-based disparities, the program emerged to address barriers hindering women's professional growth. It originated from a commitment to fostering inclusivity and breaking down obstacles that impede women from realizing their full potential in the workplace.
The genesis of WWW lies in the realization that underserved women face multifaceted challenges, including limited access to career development opportunities, unequal representation, and wage gaps. WWW was initiated to rectify these disparities by providing comprehensive support, from skill-building initiatives to targeted outreach. By offering workforce development courses, networking opportunities, and mentorship programs, WWW aims to equip women with the tools needed to overcome barriers, become financially independent and succeed in their chosen fields.
WWW is a response to the pressing need for programs tailored to address the unique challenges faced by women in the workforce. Through its inception, it endeavors to create lasting impact by fostering a more equitable professional landscape, empowering women to thrive in their careers.
- If you are providing written answers for your submission, you must provide an answer to this third question: Describe the development of the campaign or program: the planning process, the goal setting, the subject and content development, the scheduling, etc. (up to 250 words):
Total 210 words used.
The development of Working Women Winning (WWW) by The Flora May Foundation involved a ridgid and meticulous planning process with a focus on impactful goal setting, relevant subject and content development, and effective scheduling. The initiative began with a comprehensive needs assessment to identify key challenges faced by underserved women in the workforce.
During the planning phase, clear goals were established, aiming to enhance women's professional development, bridge gender-based gaps, and create a supportive community. The subject and content development process was informed by collaboration with experts in career development, gender equality, and leadership. Tailored curriculum and resources were designed to address skill gaps, boost confidence, and foster a sense of empowerment.
Scheduling played a crucial role, ensuring accessibility for women balancing work, children and personal commitments. Flexible timing and a mix of in-person and virtual sessions were incorporated to accommodate diverse schedules. Strategic partnerships with industry professionals and organizations were formed to enrich the program with real-world insights and mentorship opportunities.
Throughout development, continuous feedback loops were established, allowing for iterative improvements based on participant input. This holistic approach, encompassing thoughtful planning, precise goal setting, curated content, and flexible scheduling, has contributed to the effectiveness of WWW in empowering working women and promoting lasting change in the professional landscape.
- If you are providing written answers for your submission, you must provide an answer to this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of January 2022. Even if your initiative started before January 2022, limit your response to activities and results since the beginning of July 2020 only (up to 250 words):
Total 243 words used.
Since the beginning of March 2022, Working Women Winning (WWW) has been actively engaged in transformative activities to empower women to engage in the workforce. Key activities and concrete results since our planning began in 2020 include:
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Program Launch (March 2022): WWW successfully launched, offering targeted workforce development courses, mentorship programs, and networking opportunities for women entering the workforce for the first time or after a long absence.
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Employment Success (January 2022 - Present): Achieved an impressive 75% success rate in employing program participants. This underscores the effectiveness of WWW in equipping women with the skills and confidence needed to secure meaningful employment. It also proved our system works.
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Curriculum Enhancement: Ongoing efforts to enhance program curriculum based on participant feedback and industry trends. This ensures that the courses remain relevant and impactful in addressing the evolving needs of women in the workforce.
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Community Building: Facilitated networking events and community-building activities to create a supportive environment for participants. Strengthening professional networks contributes to increased opportunities and mentorship.
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Collaborations: Forged strategic partnerships with industry experts and organizations to provide participants with valuable insights, mentorship, and exposure to real-world challenges and opportunities.
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Continuous Evaluation: Implemented regular assessments and evaluations to gauge the program's impact, identify areas for improvement, and celebrate successes.
Working Women Winning has demonstrated substantial success in empowering women professionally, fostering employment opportunities, and contributing to a more equitable workforce landscape. The commitment to continuous improvement ensures the program's ongoing relevance and effectiveness.
- Optional: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 181 words used.
Attached, you will find a compilation of supporting materials that substantiate the claims made in this nomination for Working Women Winning (WWW) by The Flora May Foundation. The materials include participant success stories, highlighting personal achievements and employment outcomes, which directly validate our program's impact.
Moreover, attached documentation outlines the meticulous planning process, curriculum development, and program activities undertaken since January 2022. This includes detailed outlines of our workforce development courses, mentorship initiatives, and networking events, showcasing the concrete steps taken to empower women in the workforce.
Financial records provide transparency on fund allocation and utilization, demonstrating a responsible and effective use of resources. Additionally, media coverage and press releases offer external validation of WWW's significance, acknowledging the program's role in addressing gender-based disparities and promoting workplace inclusivity.
Lastly, participant surveys and feedback collected during and after program activities provide a qualitative understanding of the positive influence WWW has had on women's professional lives. These attachments collectively serve as a robust evidence base, affirming the success, impact, and meaningful contributions of WWW in advancing the careers of women entering the workforce.
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