Company: Fareportal
Company Description: Fareportal is a travel technology company that powers hybrid (online/traditional) travel agencies, such as #3 CheapOair and #7 OneTravel. Utilizing its innovative technology and company owned and operated contact centers, Fareportal has forged strong industry partnerships with over 450 airlines, 150,000 hotels and 100s of car rental companies to serve millions of customers every year.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Direct Response Marketing

Nomination Title: CheapOair: newest direct response commercial

The date on which this nominated production was first distributed or otherwise made public: October 24, 2014

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

As the #3 most popular travel search website, right after Expedia/Orbitz and Priceline, CheapOair is the first hybrid online/traditional travel agency that enables consumers to book travel online, on mobile apps, by phone or live chat.

CheapOair website handles an average of 15 million unique visitors and 325,000 bookings every month, with average monthly traffic increases of 10%. To further boost traffic numbers, CheapOair launched a new direct response TV commercial.

The new spot runs on BBC America, Comedy Central, FXX, MTV, Palladia, TBS, TV One and VHC. It prominently shows CheapOair’s phone number and highlights unique flight search capabilities.

Previous CheapOair spots won 2014 and 2011 Magellan Awards from Travel Weekly, in the Online Travel Services Marketing – TV Commercial category.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: