Empathy Lab, Newtown, Pennsylvania, United States: HUGO BOSS XP

Company: EPAM Systems, Inc.
Company Description: Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its advanced software engineering heritage to become the foremost global digital transformation services provider – leading the industry in digital and physical product development and digital platform engineering services. Through its innovative strategy; integrated advisory, consulting, and design capabilities; and unique ‘Engineering DNA
Nomination Category: App Categories
Nomination Sub Category: Shopping & Retail

Nomination Title: HUGO BOSS XP

The date on which this nominated mobile site or app was first published:

June 10, 2024
Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

Total 158 words used.

HUGO BOSS takes its current membership program to the next level by introducing HUGO BOSS XP - a program which seamlessly blends traditional loyalty features with innovative blockchain-supported elements, such as digital tokens. Members can experience the world of BOSS and HUGO like never before through a unique phygital journey. The goal of the program was to create a dynamic, personalized experience that attracts new customers, deepens relationships with existing ones, while enhancing customer lifetime value through innovative technology and exclusive rewards

The program uses innovative digital and physical touchpoints and customer data to create a hyper-personalized and localized omnichannel experience. An example of a token is the BOSS Frequent Visitor token. A member who checks-in tapping their mobile phone on different physical touchpoints in a BOSS store can for example unlock this specific token to receive special BOSS products. Thus, sales associates will be able to deliver even more personalized services through information available on their devices.
List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Attachments/Videos/Links:

HUGO BOSS XP
	[REDACTED FOR PUBLICATION]