Company: EMI Strategic Marketing, Boston, MA
Company Description: EMI does marketing for sales. Our tools focus on improving our clients marketing efforts and giving sales forces an edge. We provide sales-ready brand positioning tools, sales acceleration programs, automated selling and coaching tools, cross-sell tools, relationship management programs and competitive intelligence. EMI was founded in 1989 and has offices in Boston and Ireland.
Nomination Category: Web Site Categories
Nomination Sub Category: Training

Nomination Title: Wachovia Rewards Game

    When was this web site first published?

        July 2007

    Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

        Rewards Game: http://awards.emiclients.com/Point   (click the button that
        says “Play the Point and Win Challenge” to start)

        Wachovia decided to relaunch its rewards program to improve its debit and
        credit card customers rewards experience by combining and rebranding the
        separate programs, expanding the catalog and customizing the rewards web site.
        EMI developed the relaunch strategy and executed 25+ creative deliverables
        across different media and audiences. The Point-n-Win Challenge served as an in-
        house training tool to generate employee enthusiasm and educate them about the
        enhanced program in an interactive and engaging manner. The game included a
        sweepstakes and encouraged employees to activate rewards. The program was a
        great success; more than 10% of employees entered the sweepstakes.

    List the appropriate creative and production credits for this entry: