Total 525 words used.
Druva.com underwent a complete transformation – not simply a visual overhaul, but a strategic reinvention that modernized the website’s architecture, content strategy, and user experience to support rapid growth, scalable marketing initiatives, and a maturing product-led growth (PLG) motion.
Data-Driven UX Strategy
To ensure the redesign was grounded in user needs, the team began with extensive behavioral research and data analysis. We studied patterns across top-performing pages, bounce rates, visitor journeys, organic keyword performance, on-site search terms, homepage and top nav click-throughs, high-traffic assets, and paths to conversion – comparing new vs. returning users and mobile vs. desktop sessions.
From this analysis, we identified five audience groups:
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Job seekers and corporate visitors (careers, company overview, leadership pages)
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Existing customers (login, support)
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Casual browsers (blog, glossary, news)
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Solution researchers (platform, solutions, resource center, pricing, lead forms)
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Intentional converters (free trial, demo request, contact us)
Our data showed that solution researchers are the most likely to build momentum toward conversion, often transitioning into intentional converters after viewing solution content, pricing, or product overviews. We also found that intentional converters tend to enter via form-based landing pages or immediately seek high-value actions like “Free Trial” or “Demo Request” from the homepage. These insights directly shaped how we prioritized pathways, CTAs, and content flows.
Technical Innovation & Infrastructure
The site migrated from a legacy WordPress instance – plagued by security vulnerabilities – to an enterprise-grade CMS on Adobe Experience Manager. This shift allowed the team to focus on scale over fixes. Reusable global components and centralized content management created a reliable single source of truth.
Templatized pages reduced time-to-market for campaigns. Fail-safe mechanisms improved usability and SEO: users encountering removed content are redirected to relevant overview pages, and missing metadata is auto-filled from the homepage.
Taxonomy tagging improved content discovery and laid the groundwork for personalized recommendations. A simplified lead capture flow allows most users to submit just an email to access gated assets.
Creative Direction & UX Enhancements
A bold, modern design system redefined Druva’s visual identity across the site, campaigns, and internal materials. Platform UI and marketecture diagrams feature more prominently, supporting PLG with self-serve trials and guided tours.
The homepage, navigation, and page-level flows were restructured to support task-based journeys – whether visitors are browsing casually or evaluating solutions.
Key pages – including homepage, pricing, platform overview, DE&I, careers, and the resource center – were rebuilt to be more intuitive, engaging, and conversion-optimized. The resource center, once hosted externally, now offers a seamless one-form-and-done experience within the main site.
Measurable Business Impact
Comparing monthly 3-month averages before the April 3, 2023 redesign and the most recent 3-month average of 2025:
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Users: from 65,773 to 118,206 (+80%)
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Pageviews: from 151,630 to 330,391 (+118%)
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Handraiser lead form fills: from 279 to 460 (+65%)
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Engagement rate: from 51.36% to 56.76%
Company-Wide Empowerment
Beyond external results, the redesigned site has become a daily tool – enabling teams to share updates, support recruiting, close deals, and amplify marketing.
In summary, Druva.com elevates engagement through research-backed design, technical excellence, and user focus,making it a strong contender for the Stevie Awards Website UX category
Nomination Title: A User-First Redesign of Druva.com
