Total 515 words used.
Druva.com underwent a complete transformation – not simply a visual overhaul, but a strategic reinvention that modernized the website’s architecture, content strategy, and user experience to support rapid growth, scalable marketing initiatives, and a maturing product-led growth (PLG) motion.
Technical Innovation & Infrastructure
The site migrated from a legacy instance of WordPress – frequently plagued by outdated code and security vulnerabilities – to a modern, enterprise-grade CMS on Adobe Experience Manager, allowing us to focus on scaling for the future, instead of applying bandaids. This shift enabled the creation of reusable global components with consistent styles and centralized content management, offering a reliable single source of truth.
Templatized pages significantly reduced time-to-market for new campaigns and corporate initiatives. In parallel, smart fail-safe mechanisms were implemented to preserve SEO value and streamline navigation. If content like a blog post or press release becomes unavailable, users are now directed to a relevant overview page instead of encountering a 404 or homepage redirect. Similarly, pages missing metadata automatically inherit default values from the homepage, ensuring consistent optimization for SEO and social sharing.
Taxonomy tagging was added across the blog and resource center, improving content discovery and laying the groundwork for a future recommendation engine. The team also integrated tools that enable simplified lead capture – allowing most visitors to submit just an email address to engage.
Creative Direction & Design Evolution
A bold, modern design system was introduced, establishing the new visual identity not just for the site, but across external campaigns, internal presentations, and digital channels.
Druva’s platform UI and marketecture diagrams now feature more prominently, supporting PLG efforts with self-serve free trials and guided product tours. Interactive homepage elements, streamlined top-level navigation, and restructured on-page content flows offer tailored journeys for diverse user needs.
Content & UX Enhancements
Key pages – including the homepage, platform overview, pricing, careers, DE&I, and the resource center – went through significant transformation to be more intuitive, visually engaging, and conversion-optimized.
A major improvement was the consolidation of the resource center into the primary Druva.com domain. Previously hosted on third-party platforms, it now delivers a frictionless one-form-and-done gated experience: users submit one form to unlock all gated assets. This upgrade empowers both prospects and existing customers to self-nurture more effectively through their buying journey.
Measurable Business Impact
The impact of these efforts has been significant. Comparing monthly 3-month averages before the April 3, 2023 redesign rollout and the most recent 3-month lookback in 2025.
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Users: from 65,773 to 118,206 (+80%)
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Pageviews: from 151,630 to 330,391 (+118%)
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Lead form fills: from 279 to 460 (+65%)
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Engagement rate (Google Analytics): from 51.36% to 56.76%
Company-Wide Empowerment
Beyond external impact, the redesigned Druva.com has become an internal cornerstone. Employees regularly use the site to promote hiring initiatives, share company news, support marketing campaigns, and close deals. It now serves as a centralized hub for storytelling, education, and enablement.
In summary, the reimagined Druva.com successfully blends technical sophistication, creative clarity, and strategic foresight – making it a strong contender for the Stevie Awards Website category.
Nomination Title: Druva.com – A Digital Platform Reimagined for Growth, Engagement, and Empowerment
