Company: Dosey Inc., Lewes, DE
Company Description: After years of searching for a beautiful & functional pill organizer, Honor gave up and designed Dosey. Honor re-imagined medication organization and launched Dosey in 2021 to de-stigmatise the daily ritual and improve mental health. She knew there had to be a better wellness solution for herself and other medication users to feel beautifully organized and like themselves again.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Startup of the Year - Consumer Products Industries
 Nomination Title: Dosey
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 187 words used.
Founded in 2021 by Honor Elliott, Dosey has quickly become a visionary in medication and supplement organization, seamlessly integrating aesthetic appeal with functionality. Dosey's foundation was laid from Honor’s personal challenge of finding a pill organizer that was both practical and stylish, leading her to address the broader issue of stigma in medication routines. This mission has propelled Dosey to appreciable growth, including tripling sales in the USA [REDACTED FOR PUBLICATION], global market expansion, and forming partnerships with Urban Outfitters and Anthropologie.
Dosey prioritizes customer feedback, driving innovation and ensuring satisfaction through high-quality products, excellent service, and a consumer-friendly returns policy. This approach has accelerated growth and underscored the brand's commitment to compassionate innovation in managing medications and supplements.
Guided by Honor’s strategic vision and supported by CFO Tom Ridoutt, Dosey fosters an inclusive community, supporting mental well-being and promoting open health discussions. The company's success is reflected in its diverse product range, including the bestselling Easy Slide Pill Pouches, Travel Pill Cases and the innovative Pill Compact, which have redefined medication organization by combining beauty with utility, ensuring users feel dignified and empowered.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 232 words used.
From 2022 to 2023, Dosey witnessed an 882% revenue growth in the U.S. following its strategic establishment of Dosey Inc. on 27 April 2023. Founder Honor Elliott’s acknowledgment among the Top 50 People in E-Commerce Australia in 2024 [REDACTED FOR PUBLICATION] underscores our innovative leadership.
Our groundbreaking products, like the Pill Compact and Travel Pill Case, are contenders for the 2024 TGA Awards' Best Travel Health Product, reflecting our commitment to excellence. The incorporation of Dosey Inc. propelled customer growth, marking a 292% increase globally, with a 771% surge in U.S. customers.
Dosey’s robust engagement metrics demonstrate our strong customer rapport, including a 7% website conversion rate and a 47% open rate across a vibrant email community of over 74,000 in the U.S. and Australia. This is further affirmed by 621 U.S. reviews averaging 4.6 stars since incorporation, contributing to a total of 2,049 reviews at 4.72 stars, highlighting our products’ positive and transformative impact on customers' lives.
Our response to customer feedback has led to innovations like the Easy Slide Pill Pouches and Travel Pill Case, expanding our product range with the Pill Compact, and boosting our 2024 retail and wholesale footprint. Recent collaborations with Urban Outfitters and Anthropology, alongside securing a distributor in Columbia, mark significant strides in expanding our reach and influence in the health and wellness sphere.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 247 words used.
Dosey's journey since 2022 embodies growth and industry recognition and an intensifying connection and satisfaction among our customers, redefining what success looks like in e-commerce and health and wellness. The establishment of Dosey Inc. in the U.S. catalyzed this journey, leading to notable financial outcomes and a 771% jump in our U.S. customer base, showcasing our capability to lead with fresh, innovative health solutions from the ground up.
Our narrative is highlighted by standout engagement rates, with figures that eclipse the typical benchmarks in our sector. These metrics hint at our startup's agility and eagerness to forge deep connections with our audience. This reflects not just in our operational success but in our keenness to meet and exceed our customers’ expectations, driving revenue and meaningful engagement.
Our product lineup, thoughtfully crafted to address gaps in the medication organization domain, has received an enthusiastic reception from our users. Their heartfelt testimonials speak volumes of Dosey's impact, transitioning the user experience from functional to emotionally supportive, helping users feel valued and understood rather than defined by their conditions.
The recognition of Dosey’s forward-thinking approach celebrated through our founder, Honor Elliott, [REDACTED FOR PUBLICATION] subtly nods to our expanding influence and inventive edge. Coupled with nominations for distinguished awards, these accolades not only applaud our initial strides but also signal our ongoing commitment to health and wellness innovations that connect with and uplift our users, embodying the spirit of a dynamic, evolving startup.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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