Company: Dickinson Financial Corporation
Company Description: Dickinson Financial Corporation owns two family-owned bank brands dedicated to supporting the financial well-being of the individuals and businesses within our communities. At Armed Forces Bank and Academy Bank, we provide a wide variety of affordable, competitively priced, and easily accessible credit and retail banking services.
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Banking
 Nomination Title: Saluting Excellence: Armed Forces Bank's Trailblazing Website Transformation
- Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:
Total 512 words used.
As a bank that serves the military community, Armed Forces Bank recognizes the importance of accessibility, service, and meeting the needs of this audience.
- More than 60% of our audience accesses the site from a mobile device.
- Financial literacy impacts more than access to credit, it can impact a servicemember’s security clearance.
- Frequent travel for extended periods of time, regular relocation based on assignments and need the ability to bank, make deposits and access cash anytime, anywhere.
The team embarked on this project with a clear vision: create a modern, user-centric platform that resonates with our military community and aligns with our brand ethos. Through planning, innovative design strategies, and a deep understanding of our audience's needs, we present a website that exceeds expectations.
Key Features:
- Site Redesign:
- Total website overhaul to ensure a seamless and intuitive user experience.
- Mobile-First Approach:
- Redesign meticulously crafted with a mobile-first approach to cater to the needs of our on-the-go military audience.
- Engaging Visuals and Messaging:
- Introduced animated graphics and messaging across all personal, business, and community homepages, increasing interest and engagement.
- Brand Identity Integration:
- Seamlessly incorporated the new "This is who we are" branding throughout the website, fostering a sense of unity and trust among users.
- Enhanced Navigation:
- Streamlined drop-down navigation for intuitive browsing experience, ensuring users can easily find what they need.
- Promotional Spotlights:
- Implemented various points for promoting products and services, including promotional rates, to drive user engagement and conversion.
- Client Testimonials:
- Introduced dedicated area for client quotes showcasing real-life experiences and testimonials, instilling confidence.
- Community Outreach:
- Developed Community homepage with increased emphasis on organizations supported through our military community outreach, reinforcing our commitment to serving those who serve.
- Enhanced Content:
- Revamped footer for a clean and simple layout, improving navigation and usability.
- Informative Product Pages:
- Product pages provide comprehensive information, ensuring users are well-informed when making financial decisions.
- Comparison Tools and FAQs:
- Introduced new compare product pages and related FAQs to empower users with the information they need to make informed choices.
- Financial Tools and Resources:
- Added a wide variety of financial calculators to assist users with mortgage, savings, retirement, and other financial planning needs.
- Robust education section including understandable, applicable content related to everything from building credit to home loans and information security practices.
- Media and Blog Sections:
- Introduced new media section for news articles and press releases, along with a dedicated blog section featuring content tailored to our audience's interests.
- Robust About Us Page:
- Expanded About Us to provide users with a deeper insight into organization, values, and mission, fostering trust and transparency.
The site is infused with our brand promise “This is Who We Are” and provides a cohesive look. The design incorporates a scrollable homepage to mimic social platforms like Instagram and TikTok which draw in audiences with each swipe on their phone.
In designing our site, we wanted our company goals to be reflected on every page of our new website. Our new site conveys trust, modern solutions, and a commitment to the community we serve. We proudly show the world “this is who we are.”
- Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Website Design: Jack Henry and Associates
Website Launch Lead: Suzi Larson
Website Master: Olivia Meyer
Assistant to Website Master: Danielle Hebert-Ice
| Attachments/Videos/Links: |
|---|
|
