Company: Aki Technologies, An Inmar Intelligence Company
Company Description: Aki Technologies empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising across mobile, CTV, desktop and DOOH. With four personalization patents, Aki's technology dynamically tailors ads in the moment based on region, weather, buying preferences and other historical and present factors.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Beverages - Alcohol
 Nomination Title: Diageo’s Johnnie Walker partnered with Aki Technologies, an Inmar Intelligence Company
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
04/28/2022
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 249 words used.
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- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 246 words used.
The Johnnie Walker team at Diageo chose to partner with Aki to develop a groundbreaking, dynamically personalized mobile video strategy and execution. The team selected Aki because Aki has proven to be a valuable and collaborative partner, having driven previous business results for the brand.
With a strategy focused on finding the right occasion - including large tentpole gifting occasions and everyday gifting occasions - Aki leveraged its MomentsAI and patented personalization technology to develop a customized mobile video advertising campaign.
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Following the campaign launch, Aki’s campaign analytics team closely monitored its performance and optimized ad delivery toward top-performing inventory in order to maximize campaign results.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2021. Even if your initiative started before 2021, limit your response to activities and results since the beginning of 2021 only (up to 250 words):
Total 195 words used.
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- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 10 words used.
Referenced research cited:
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