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Company: Cvent Inc, McLean, VA
Company Description: Cvent Holding Corp. (Nasdaq: CVT), is a leading meetings, events, and hospitality technology provider with more than 4,000 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Event Management Solution
 Nomination Title: Cvent Attendee Hub®
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
In the fast-evolving event landscape, and as an industry leader, product innovation is critical. Throughout 2021, we continued to expand and enhance our already robust Event Marketing and Management Platform with more than 300 enhancements delivered in 2021 alone. In August 2021, we unveiled one of our most significant products, Cvent Studio8, a new video capture and production solution purpose built for virtual and hybrid events. Through Cvent Studio’s state-of-the-art functionality, planners will have the tools they need to up level their virtual events into immersive, fully branded experiences including the ability to pre-build each segment of their webinar or broadcast before going live, and leverage streamlined presenter tools to deliver broadcast-quality live or pre-recorded video with minimal effort1.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 341 words used.
The Cvent Attendee Hub®7, Cvent’s live engagement platform for virtual, in-person, and hybrid events, launched in September 20202, has quickly become Cvent’s fastest-growing product in our 22-year history. While the meeting, events, and hospitality industries were reeling from the impact of the pandemic, we were in a position to quickly pivot and deliver the solutions our customers needed to keep their business running.
In 2021, we focused on expanding the Attendee Hub even further to become an all-in-one platform. Built to work with our suite of industry-leading event marketing and management solutions, the Cvent Attendee Hub delivers a fully branded, turnkey event experience, enabling event and marketing professionals to:
- Leverage one platform for a consistent, fully branded experience at each step of the virtual event lifecycle including promotion, registration, and all aspects of the virtual experience.
- Deliver high quality, secure event content, live, simulive, or on-demand, to any user, on any device, anywhere in the world.
- Collect rich attendee and digital event data including attendee engagement scores, session and web analytics, and dynamic surveys for faster, smarter post-event follow-up.
- Attract sponsors and exhibitors with virtual booths, video conferencing, sponsored sessions, and the ability to pre-schedule appointments to increase lead generation and drive brand awareness.
- Provide key stakeholders with the insights they need to maximize event ROI and profitability – challenges that planners often face with virtual events.
- Access 24/7 support from Cvent’s 1,000+ customer care professionals.
A key differentiator of our Event Management Solution is that it delivers one platform to drive live engagement across the Total Event Program. In the new events landscape, an organizations’ Total Event Program will feature a combination of virtual, in-person, and hybrid events. Cvent offers a single unified end-to-end event marketing and management platform that enables organizations to manage and execute events of all sizes, complexities, and delivery models. The Cvent platform serves as a single system of record for the Total Event Program, enabling event organizers to maximize, collect and take action on attendee registration and engagement data before, during and after events.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 351 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.
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In August, the Cvent Attendee Hub was selected as the winner of the “Event Management Innovation” award in the MarTech Breakthrough Awards3. With more than 2,850 nominations from 17 countries, the win puts Cvent in distinguished company with other market-leading brands. Additional accolades:
- Most Innovative Company of the Year, Stevie International Business Awards, Bronze
- Technology Innovation – Meetings & Events, Business Travel Awards Europe
- Best Virtual Events Platform, Micebook V Awards
Customer testimonials:
- “The event last week was a complete success. This is the third virtual event we have hosted and the third software we have used. Cvent was by far the easier to work with and we had the least… complaints and the highest number of attendees.”
- HIMSS4 was able to track over 10,000 digital session views during the conference and an additional 18,000 session views on-demand online through Cvent. “Digital doesn’t end when the show ends. We can continually serve up content that evolves our industry and solves our members' problems.” Robyn Duda, HIMSS
- Siemens: “We more than doubled attendance, spent only 20% of what we’d normally spend on an event at a hotel with conference facilities, and executed a high-quality, highly-engaged event that our attendees loved. All the reporting and ROI, from budgeting to session attendance and engagement info, is in the Cvent Event Management platform.”
- By leveraging the Cvent Attendee Hub, Gerber Technology delivered a 630% increase in registrations and 20% increase in lead generation.
- By leveraging Cvent tech, Walmart distributed 120K+ vaccines: “If it wasn’t for Cvent, this would have been a manual process completed with paper and pencil, or may not have happened at all, thereby putting more Americans at risk.”6
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 77 words used.
- Press Release (Launch of Cvent Studio): https://www.cvent.com/en/press-release/cvent-bolsters-virtual-hybrid-event-offerings-launch-cvent-studio
- Press Release (Launch of Cvent Attendee Hub): https://www.cvent.com/en/press-release/cvent-launches-cvent-virtual-attendee-hub-its-all-one-virtual-event-solution
- Press Release (MarTech Award Win): https://www.cvent.com/en/press-release/cvent-wins-event-management-innovation-award-2021-martech-breakthrough-awards
- Case Study: https://www.cvent.com/en/success-story/event-cloud/himss
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- Case Study: https://www.cvent.com/en/success-story/event-cloud/walmart
- Cvent Attendee Hub Product Video: https://videos.cvent.com/watch/MEwpSQ9xVkpBtQop4Y7VFa
- Cvent Studio Product Video: https://videos.cvent.com/watch/Pidq1RvCWbNFziwQ1LeWQc
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