Company: CSAA Insurance Group, Walnut Creek, CA
Company Description: CSAA Insurance Group, established in 1914, is a leading provider of automobile, home, and other personal lines of insurance to AAA Members in 23 states and the District of Columbia. Generating over $7 billion in revenue, CSAA is one of the top personal lines property casualty insurance groups in the United States, renowned for its unwavering commitment to customers.
Nomination Category: Achievement Categories
Nomination Sub Category: Achievement in Human Resources
 Nomination Title: CSAA Insurance Group Drives Impactful Change in Employee Engagement
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated organization's HR achievements since the beginning of 2023, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization's history and past performance (up to 200 words):
Total 86 words used.
CSAA Insurance Group, established in 1914, is a leading provider of automobile, home, and other personal lines of insurance to AAA members in 23 states and the District of Columbia. For over 90 years, the company has maintained a consistent "A" or better rating by AM Best, demonstrating strong financial stability and reliability. Generating over $7 billion in revenue, CSAA is one of the top personal lines property casualty insurance groups in the United States, renowned for its unwavering commitment to customer service and community support.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2023 that you wish to bring to the judges' attention (up to 250 words):
Total 231 words used.
Amid widespread, escalated turnover rates and concerns over return-to-office mandates, companies are facing the challenge of maintaining employee morale while continuing to drive business growth. Recognizing the need for companies to adapt to the evolving expectations of their workforce, CSAA Insurance Group introduced strategic solutions that enable CSAA to effectively meet these emerging demands.
In alignment with CSAA’s commitment to employee well-being, CSAA launched the Future of Work initiative—a bold endeavor designed to aggressively embrace new ways of working. This initiative includes a company-wide flexible workplace model that prioritizes flexibility and employee choice, covering all aspects of the employee experience. From flexible work environments to enhanced healthcare benefits, this approach accommodates remote, in-office, or hybrid work arrangements tailored to individual needs and preferences.
Furthermore, CSAA established nine guiding norms to cultivate a forward-thinking culture rooted in integrity, empowerment, and enduring purpose—crucial for thriving in a flexible workplace. 91% of employees agree these norms and processes help streamline communication and collaboration with their colleagues within company’s remote environment.
Currently, about 90% of CSAA’s workforce operates remotely full-time. This flexibility has expanded the company’s talent pool, allowing CSAA to attract top talent from 43 states, up from 26 states in 2019. Despite economic pressures to return to the office, we remain committed to the benefits of a flexible work policy, ensuring that all employees can thrive in an environment that suits them best.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 248 words used.
A distributed workforce can significantly impact employees’ sense of belonging and engagement. CSAA Insurance Group addresses this challenge by promoting activities that foster connections. For instance, we organize company-facilitated regional meetups, allowing colleagues in nearby communities to connect face-to-face.
CSAA has also made substantial investments in company inclusion and belonging activities, including the establishment of several employee resource groups (ERGs). These groups—such as the Mindful Employee Resource Group (MERG), Black Employees Association (BEA), PRIDE, and Sustainable CSAA IG—provide platforms where employees can connect on topics of personal importance, reinforcing the company’s dedication fostering community and inclusivity.
Additionally, CSAA is also committed to extensive training programs, including a yearlong inclusion and belonging learning series. These sessions focus on leading with an inclusion lens, understanding systems thinking, and navigating intercultural conflict styles. These initiatives underscore CSAA’s belief that a diverse and inclusive workforce enhances leadership effectiveness, enriches the employee experience, and boosts customer satisfaction and performance.
CSAA has seen remarkable results. Employee turnover is at an all-time low, and applications for open roles are at an all-time high. In 2023, the company received approximately 80,000 applications, a significant increase from the 25,000 received in 2022. This surge in applications highlights the appeal of CSAA’s flexible work policies and other benefits, such as reduced commuting costs.
The decision to embrace a long-term flexible workplace model through the Future of Work initiative has been a pivotal move for CSAA, with profound implications for both employees and the company’s future success.
- Optional: Reference here any attachments of supporting materials throughout this nomination and explain how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 58 words used.
Attached are the playbooks for the nine guiding norms derived from the Future of Work Initiative. These resources are designed to help employees gain a deeper understanding of each norm and discover practical ways to apply them in their daily work. Additionally, here is the link to our company’s website for further reference: https://careers.csaa-insurance.aaa.com/us/en/about-us
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