Company: Crispin Porter + Bogusky, Boulder, CO & Digitas
Company Description: American Express OPEN is the leading payment card issuer for small businesses in the United States and supports business owners with products and services to help them run and grow their businesses. Learn more at www.OPEN.com. American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.
Nomination Category: Video and Film Categories
Nomination Sub Category: Sales: Product Sales

Nomination Title: Small Business Gets an Official Day

The date on which this nominated production was first distributed or otherwise made public:

November 1, 2011

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

In 2010, American Express created Small Business Saturday, a huge new shopping day right after Black Friday. But 2011 would be the real test. Would SBS be just a one-off? To help it become an ongoing tradition, American Express brought together business owners, consumers, government officials, even big corporations to rally behind a day for small business. Amex also created tools to help business owners reach more customers, and help customers find more small businesses to shop at. Ultimately, over 100 million Americans shopped small, and Small Business Saturday cemented its place as a part of the holiday shopping season.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Rob Reilly Worldwide Chief Creative Officer CP+B
Jeff Benjamin CP+B, Lincoln Bjorkman, Digitas Chief Creative Officer, North America
Mark Taylor VP Executive Creative Director CP+B
Allen Richardson VP Creative Director CP+B
Dan Ligon Interactive Creative Director CP+B
Daniel Burke, Rochelle Raiss, Mike Blanch, Josh Gross, Laura Potsic Art Director CP+B
Kelly McCormick, Adrian Alexander, Jens McNaughton Copywriter CP+B
Kaylin Goldstein, Andrew Teagle Director, Cognitive Anthropology CP+B

Matt D'Ercole EVP, Creative Digitas
Atit Shah SVP, Creative Digitas
Mark Kiernan EVP, Marketing Digitas
Roger Box VP Director, Marketing Digitas
Alex Jacobs Associate Director, Marketing Digitas
Chris Kindt VP Group Director, Media Digitas
Wade Rifkin VP Director, Media Digitas
Robert Rakowitz Managing Director MindShare
Seth Spievogel Associate Media Director MindShare
Leela Ramdeen Media Manager MindShare
Matt Hantz SVP M Booth & Associates
Shaunn D'Alessandro Principal AIFOS