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Cracker Barrel

Winner

Company: Cracker Barrel Old Country Store, Inc.; Lebanon, Tennessee
Company Description: Operating more than 550 restaurant & gift shop locations in 41 states, Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from- home dining and shopping experience where guests can relax and enjoy our unique brand of country heritage. For 16 consecutive years, Cracker Barrel has been voted the “Best in Family Dining” by Restaurants & Institutions magazine.
Nomination Category: Advertising
Nomination Sub Category: Best Outdoor Ad Campaign

Nomination Title: "Comin' right up" at Cracker Barrel Old Country Store

1. The date in 2006 on which this nominated campaign was first run, aired, or otherwise made public:

November 22, 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

A company logo, two colors and some directional copy: a simple way to inform
travelers that a Cracker Barrel Old Country Store location was just a few
miles down the road. For years, this approach defined the family dining
restaurant’s outdoor advertising, but research indicated it was time for a
change.

In 2006, Cracker Barrel introduced the "Comin’ right up" campaign on 1,500
billboards nationwide. Bold & colorful photography of Cracker Barrel
favorites (pancakes, vegetables, biscuits, cornbread, candy and checkerboards)
showcased the company’s authentic country heritage. 

The product-driven campaign received significant national exposure through
media placements and financial analyst briefings.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency: The Buntin Group; Nashville, TN
Art Director: Karinne Caulkins
Creative Director: Tom Cocke
Photographer: Mark Boughton
Printer: Big Image; Richmond, VA