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CQL, Grand Rapids, Michigan, United States: CQL, The Art of Commerce

Company: CQL, Grand Rapids MI
Company Description: As a full-service digital commerce agency, CQL designs retail and B2B experiences and engineers the technologies to fuel them. CQL's aim is to design and build truly inspiring eCommerce websites for our clients and their customers. CQL has a collaborative team of cross-disciplined professionals driven each day by their desire to transform complex challenges into compelling solutions.
Nomination Category: Web Achievement - Specialty
Nomination Sub Category: Achievement in Web Design
2024 Stevie Winner Nomination Title: CQL - The Art of Commerce™
  1. Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
    Written essay of up to 525 words
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:

     

  3. If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:

    Total 519 words used.

    For more than 28 years, CQL has connected inspiring brands with the people who love them. We grow our clients’ businesses and build brand esteem with a unique mix of strategy, technology, and creativity. In helping the most prestigious brands in ecommerce forge powerful customer connections by creating memorable brand moments, CQL has achieved 4 years of over 20% growth.
    Our Clients
    We value our long-standing client relationships and take pride in the growth we’ve helped them achieve. Since 2022, our clients include e.l.f. Cosmetics, PetSmart, Bower & Wilkins, Marantz, Polk, Denon, Onix, American Heritage Billiards, Lifeline Fitness, STIGA, Goalrilla, Goalsetter, Brunswick Billiards, Bear Archery, Kan Jam, Wolverine Worldwide, Ageless RX, Woodcraft, Paul Fredrick, Stride Rite, Lighting New York, Coldwater Creek, Tiara Yachts, Bauer, Brighton, Gazelle Sports, The Frye Company, Paula’s Choice, RUDIS, World Wide Stereo, and more. 

    Nineteen (19) of our clients were named to Newsweek’s 2024 Best Online Shops, and we recently welcomed Guthy-Renker, 4Patriots, Eyemart Express, and TOMS Shoes to our 2024 client list.
    Our Work
    We serve clients with a cross-discipline team that delivers strategic insights, design-thinking, and unparalleled technical expertise. Our end-to-end solutions start with strategic workshops that help us define and understand the vision of our client's business and craft a long term approach. To achieve the vision, we support clients in all areas of ecommerce, including platform evaluations, platform migrations; ecosystem mapping; customer personas; user experience; creative design and branding; backend, frontend, and custom development; system integrations; SEO; analytics; and ongoing support.
    Our Results
    At CQL, we innovate, expand, and define digital commerce by pairing creative design and best-in-class user experiences with flexible technologies and powerful ecommerce systems to improve conversions:

    Paula’s Choice: As a result of a UX Audit, CRO recommendations, and front-end development enhancements, Paula’s Choice generated a 53% increase in conversion rates year-over-year, reduced abandoned carts by 7.8%, and reduced abandoned checkouts by 62.5%.

    Onix Pickleball: With a brand refresh and migration to Shopify, Onix became the #1 fastest growing pickleball brand in the U.S., with a 139% revenue increase year over year and a 3x increase in checkouts.

    World Wide Stereo: As a result of their brand refresh, new partnerships, and migration to Shopify, World Wide Stereo increased orders by 40%, increased conversion rate by 78%, and prevented over $202K in fraudulent orders.

    Bauer: With their brand refresh, Shopify migration, and new partner integrations, Bauer achieved a 60% revenue increase, a 30% order increase, and an 18% conversion rate increase. 

    RUDIS: With their brand refresh, new partnerships, and migration to Shopify, RUDIS drove an 80% revenue increase, a 70% order increase, and a 27% conversion rate increase.

    Coldwater Creek: Their digital transformation to BigCommerce achieved an 8.5% increase in orders and revenue and a 20% cost savings.

    Our goal has never changed from the early years: to help make technology simple and the commerce experience compelling. Our team’s expertise delivering commerce solutions for nearly 3 decades and our depth in both design and platform technology continues to inspire brands, to drive new growth for businesses, and to continue the Art of Commerce.

  4. Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

     

Attachments/Videos/Links:
CQL - The Art of Commerce™
URL Denon
URL Bowers & Wilkins
URL Coldwater Creek
URL RUDIS
URL Bauer
URL Brighton Collectibles
URL The Frye Company
URL World Wide Stereo
URL Kan Jam
URL Bruno Magli
URL Lighting New York
URL Gazelle Sports
URL iPowerResale
URL Brunswick Billiards
URL Victory Tailgate
URL Polk
PDF CQL_Web_Achievement_Award.pdf