Conveyor - Best Legal Website

Company: Conveyor, Portland, OR
Company Description: Conveyor is a strategic communication agency specializing in business storytelling. We formed Conveyor in 2011 to help good companies tell better stories. We believe that all businesses are made of people — and all people appreciate good stories. We combine brand strategy, communication and storytelling to help clients reach the people they care about.
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Legal

Nomination Title: Tonkon Torp Website Refresh

Provide an essay of up to 525 words describing the nominated achievements. Make sure that your essay focuses on your web-related accomplishments since the beginning of 2018, or the judges won't rate your nomination highly:

Client: Tonkon Torp, LLP
Agency: Conveyor

When the Oregon-based law firm Tonkon Torp underwent a brand refresh in late 2017, they had their work cut out for them. However, their website posed a particular challenge: roughly 1,300 pages of content needed a design and copy update, across dozens of practice groups ranging from business law and corporate governance to product liability and complex torts. So they reached out to Conveyor, a strategic communication and marketing firm specializing in business storytelling, for help.

We approached this project with systems in mind: the only way we’d be able to properly tackle so much content would be a process that simplified whenever possible.

Our content strategy team went to work interviewing attorneys, reviewing content and restructuring the website for optimal usability. This involved the creation of “parent” categories for related practice groups, as well as highlighting areas of need where no content currently existed.

Our production team tackled content drafting and revisions, creating a review cycle with the client that helped maintain a constant flow of feedback. Once established, this workflow was integrated into design and development as well, ensuring that the project consistently moved forward.

Lastly, our design team partnered with local development agency Cascade Web Development to produce an elegant system of templates and modules that show off the new brand, and requires very little effort from the client for ongoing maintenance. These templates create a seamless user experience within a commonly dense and difficult industry, placing Tonkon Torp at the forefront of legal advisors and advocates in the Pacific Northwest.

As a result of these achievements, Tonkon Torp’s new website is optimized for all platforms, maintains a consistent design and user experience throughout marketing materials and acts as a hub for the refreshed brand. At Conveyor, we're proud to elevate the Tonkon Torp image to truly reflect their business-first, client-centric approach to advice and litigation.

Chief Accomplishments

Refreshed the Tonkon Torp website, optimizing the site’s UX design and copy by leveraging good content strategy and a dynamic content approach.

Captured the new Tonkon Torp brand and positioning across a revised structure spanning 42 practice groups, 22 industry pages and more than 90 attorneys