Contract Management TV - Best Writing

Company: Contract Management TV
Company Division/Group: Marketing
Company Description: Contract Management TV (CMTV) is the first television-quality series for a specific business discipline broadcast via the World Wide Web. The primary objective of CMTV was to establish a recognized worldwide forum for the exchange of news, best practices, and thought leadership related to the business discipline of contract management.
Nomination Category: Technical & Craft for Film, Video, Multi-Image & Business Theatre Productions
Nomination Sub Category: M.I./Business Theatre: Best Writing

Nomination Title: Contract Management TV

The date in 2003 on which this nominated production was first distributed or otherwise made public:

The first episode of Contract Management TV (CMTV) was broadcast via the
CMTV web site (www.cmtv.org) on three dates in March 2003. In July 2003, the
three segments in Episode One were placed in the video archives of the CMTV
site so that they could be accessed and referenced free of charge for educational
purposes by all registered CMTV viewers. In September 2003, the video content
was packaged in a CD-ROM format for promotional distribution at trade shows and industry events worldwide. The videos were  also adopted by two industry
associations, the International Association of Contract and Commercial Managers
(IACCM) and the National Contract Management Association (NCMA), to
demonstrate best practices in contract management in 2003.

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The primary objective of CMTV was to establish a recognized worldwide forum for the exchange of best practices and thought leadership related to the business
discipline of contract management. This objective was accomplished through the
development of a monthly broadcast vehicle that is believed to be the first
television-quality series for a specific business discipline broadcast via the World
Wide Web. With a small volunteer team and a budget of less than $10,000, the
first episode of CMTV was broadcast to an audience of more than 8,000 contract
management, finance and procurement professionals from more than 20 countries.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Lane Butler, Producer and Writer