Comsint, Boston, Massachusetts: Appalachian Mountain Club: Three Children Learn To See The Dark

Company: Comsint, Boston MA
Nomination Submitted by: Victoire & Co
Company Description: Comsint is the trusted advisor for executives navigating their most pressing challenges. Our team of communications strategists is relentlessly focused on protecting clients’ brands and driving business results. From crisis communications to video production to social listening, Comsint offers a breadth of capabilities that meet clients’ ever-changing business needs.
Nomination Category: Video Categories
Nomination Sub Category: Sustainability & Environment

Nomination Title: Appalachian Mountain Club: Three Children Learn To See The Dark

The date on which this nominated production was first distributed or otherwise made public:

September 8, 2022
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 192 words used.

With 99% of the U.S. population living somewhere where the night sky is obscured by light pollution, we identified an opportunity for the Appalachian Mountain Club, the nation's oldest conservation and recreation organization, to establish itself as the leading voice in elevating understanding of the impact of light pollution. We kicked off the “See the Dark” public awareness campaign with a video to educate audiences on the impact of light pollution. The three children featured in the spot – like 99% of the U.S. population – live in a place where the night sky is obscured by light pollution. They travel from the city and its artificial lights to the woods of Maine, where they finally can see thousands of stars and experience the wonder and beauty of the dark sky.

This video was distributed online and aired as a PSA on public access stations across New England. It was paired with a classroom-based program and inspired 1,100+ downloads of our free teachers’ guide to help students learn about light pollution. The video sparked a greater appreciation of dark skies and of Appalachian Mountain Club’s conservation and stewardship efforts.
Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Producer/Writer/Photographer: Nick Puleo

Videographer/Editor: Daniel Withrow

Client: Rondi Stearns

Attachments/Videos/Links:

Appalachian Mountain Club: Three Children Learn To See The Dark
	Three Children Learn To See The Dark Video