Company: Cisco, San Jose, CA
Company Description: Founded in 1984, Cisco supplies hardware, software, and service offerings are used to create the Internet solutions that make networks possible, providing easy access to information anywhere, at any time. Cisco is headquartered in San Jose, CA and employs nearly 80,000 employees.
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Computer Hardware
 Nomination Title: Cisco.com Reimagined
- Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:
Total 396 words used.
Reimagining What’s Next
Each year, Cisco’s website – Cisco.com – receives over 50 million unique visitors, spanning 58 country sites in 26 languages. It represents Cisco’s most important brand touchpoint with customers, and it enables our partners and customers throughout their purchase lifecycle. That said, the 8+ year-old site hasn’t kept pace – over time becoming more complex and slower, with limited personalization, and lacking a modern SaaS and direct commerce experiences and capabilities.
Cisco.com Reimagined is part of an enterprise Digital transformation that kicked off in 2021 to support two company-wide aims:
- Enable Cisco’s transition to software business, enhance Software-as-a Service (SaaS) customer journey and business capabilities
- Bring more cross-portfolio customer solutions to market to highlight Cisco’s impressive technology innovation and solutions portfolio
We set out to modernize Cisco.com – making it simpler and more meaningful with a contemporary design system and an experience foundation built for scale. That meant moving away from tech speak to more engaging, customer-friendly language with clear benefits and calls to action. It also meant further proofing our platform and capabilities with Cloud technology that adapts to changing customer and business needs – one that doesn’t keep the customer waiting with long load times and doesn’t bore visitors with generic experiences.
The building blocks of the journey included both a new, modern experience for our customers as well as transformational capabilities enabling the delivery of cross-portfolio customer solutions as-a-service. Foundational building blocks included:
- Experience Design: A modernized design system as a catalyst to unify digital experiences across the organization.
- Platforms & Capabilities: Future-ready technology foundation and architecture that drive agility, quality, and scale.
- Content & Publishing: Simplified content and publishing leveraging the voice of the customer and sophisticated technology capabilities.
- Value Capture & Change Management: Organizational readiness and alignment
to drive digital transformation.
Just one year into this three-year transformation, Cisco has already seen early indicators of success. A few examples include:
- Moving from monthly release cycles to agile weekly releases
- 33% improvement in page load time (both desktop and mobile)
- 10% increased visits to the Cisco.com homepage
- 24% reduction in bounce rate for “reimagined” experiences
- 190% increase in clicks to “How to Buy”
- 4x increase in SaaS trials for “reimagined” experiences
Cisco is on a multi-year journey. However, it is the accomplishments in year one that will lay the foundation for success in the future.
- Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Enclosed you will find a URL of our Cisco.com site, as well as an attachment showcasing the evolution of the Homepage from just prior to the "Reimagine" efforts, through the various iterations. We view our website as a living thing, constantly evolving and maturing.
Enclosed you will also find a one-page Roadmap, highlighting all of the key milestones and tireless efforts achieved by the Cisco team.
Finally, you will see a video showcasing our Cisco.com Reimagined efforts, Year In Review style.
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