Total 199 words used.
Chamberlain Group is the global leader in intelligent access, making access simple and secure in over 50 million homes and businesses. But that’s not the full story – over their 100+ year history, CG has undergone a total transformation from a simple garage door opener manufacturer to a company redefining the market with a smart access and monitoring ecosystem, controlled from a single all-in-one app.
As a result, explaining “What exactly does CG do today?” was… daunting. CG’s Corporate Communications team concluded that when you have a complicated message, sometimes it’s better to show, not tell. Enter: CG’s corporate overview video, Simply Secure!
The team first defined CG’s transformative milestone achievements, then creatively framed the journey by highlighting the defining characteristics from each time period (film style and quality, iconic pop culture references, etc.) for each respective invention.
The result is a 5-minute video showcase of the company’s growth and transformation over time, from creating the first wireless GDO, to inventing the photo eye sensors now required with any GDO, to the inception of their myQ app, and concluding with what comes next.
Now, to understand what CG does, all you do is hit ‘play’. End of steps.
Nomination Title: CG Helps You Stay Simply Secure!
