Company: CD2 Learning
Company Description: Built for higher purpose, Catholic Faith Technologies (CFT) offers mobile-first solutions for the way dioceses, parishes, schools, and organizations conduct business today. Gone are challenging disparate systems. In their place, a single log-in platform to more efficiently and affordably achieve your goals. Put all your diocesan systems under one roof!
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Customer Education LMS
 Nomination Title: BERNINA's Consumer Learning Center
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Initial launch of B2B platform in 2017, Update to Consumer Learning Platform 2023
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 306 words used.
BERNINA International AG has been one of the world's leading sewing and embroidery machine manufacturers for more than 125 years. The Swiss family-owned company's products are synonymous with innovation and precision. CD2's partnership with BERNINA began in 2017. It was at this time they faced a common issue – they needed to efficiently train more personnel at their retail locations. The goal was to start with a B2B program of micro courses for their dealer network, delivered to sales staff, technicians, and store owners. Frequent innovations in their machine features required regular updates to the training.
CD2 Learning’s content development team has partnered with the BERNINA instructors and subject matter experts to develop a catalog of over 30 interactive modules, training sales staff, technicians, and store owners.
Extended Enterprise (using role-based subscriptions) The BERNINA Learning Center combines CD2’s eCommerce technology alongside a tailored subscription model, serving both their US and International markets. Store owners are empowered to purchase licenses each year and distribute them amongst their staff.
Gamification and rewards are key driver of BERNINA’s success. Learners are awarded badges as they reach various milestones within the platform. The accumulation of these badges help each store earn additional benefits, including free licenses to the learning center, driving further engagement within the program. From a content perspective, CD2 collaborated with BERNINA to create a library of games (including gameshow quizzes, icon matching exercises, and machine assembly activities), to scenario-based exercises between a customer and a sales associate.
All this success of the platform has led to a NEW extended enterprise offering - the Customer Training Site
Capitalizing off the success of the BERNINA Learning Center, a new consumer learning center launched in 2023. This offers BERNINA customers the opportunity to sign up for both on-demand and hybrid learning classes so they too can become a BERNINA master.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 126 words used.
The success of the platform exceeded expectations. During the pandemic (and since), there was an increase in sewing activities and sewists. This program and platform hit at the time when the need was greatest, leading to four years of record growth. The transition to an Enterprise Platform is now complete and makes Bernina a forerunner for training in their specialty industry.
Sometimes actions speak loudest - when BERNINA decided to roll out the Consumer Learning Center at their largest annual conference, they asked their CD2 Learning Project Manager to Co-Present the conference.
“We had the content we needed to be communicated, but CD2 was able to bring our vision to life.” Connie Flanders, BERNINA AMERICA
CD2 Learning never said "no" or "we can't do that"
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 62 words used.
The new Consumer Learning Center has a rich library of Mastery Courses. (Mock-up of library attached). Each user can select courses according to the machine they own. There is a simple registration and payment process, and courses can be revisited as often as the user needs.
Attachments shared are drafts of their proprietary learning products. (Not for public publication - thank you).
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