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Company: Businessolver, West Des Moines, IA
Company Description: Businessolver is a benefits technology company combining a configurable SaaS platform with a high-touch service model. We understand and share the compassion, empathy and strategic desires of HR leaders. That’s why we deliver Technology with heart. Businessolver was founded in 1998 by experienced HR and insurance professionals, passionate about providing better solutions for employers and members.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: HR & Employee Experience
 Nomination Title: Businessolver's MyChoice Mobile App
- The date on which this nominated mobile site or app was first published:
Initial release: 2017 - Completely updated UI/UX: June 2021
- List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Sony SungChu, Head of Science and Innovation
Alex Saenz, Senior Manager of Data Science and Innovation
Sean Kriesberg, Senior Software Engineer
Alex Manning, Software Test Engineer
Jaclynna Williams, Technical Program Manager
Derek Chiong, Software Engineer
Eddie Teixeira, Software Engineer
Curt Devenitch, Technical Program Manager
Bryan Koo, Software Engineer
Amy Donaghy, UX Designer
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 199 words used.
The MyChoice® Mobile App enables members to enroll in, access, and manage their benefits anywhere, any time. The app delivers a personalized, curated experience, from reminders to a chat with Sofia, our virtual benefits assistant; and plays a critical role in reducing front-line call center volume and easing administrative burden on HR teams. The MyChoice Mobile App is an inherent part of our overall Benefitsolver platform and is included in the core PEPM for all our clients.
Adoption and cost-saving benefits:
- UX updated in 2021
- 6.9% median stickiness ratio
- 11.7% engagement rate in 2021, up 3.4% from 2020
- Sofia handled over 1.1M chats with a 87.7% first-chat resolution in 2021
For employers, this means:
- Reduced administrative burden from calls and questions
- Increased enrollment engagement
- Faster task resolution, such as dependent verification
Members can use the app to:
- Find and book in-network care
- Manage spending accounts: check balances and create claims
- Chat with Sofia (mobile usage was 35.5% of total interactions in 2021)
- Store, view, and send ID cards, vaccination records, etc.
- Make payments (COBRA, direct bill)
- View important reminders
- Record COVID-19 status: vaccination, exemption, test results
[REDACTED FOR PUBLICATION]
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