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Bursali, Bursa, Turkey: BURSALI

Company: Bursali, Bursa, Turkey
Nomination Submitted by: Business Awards Consulting
Company Description: Bursalı has become one of the best towel and bathrobe producers worldwide, and it has achieved acceptance of both its brand and its quality image throughout the sector with its trademark:Nuacotton Bursalı -originally a Turkish company- mainly operates in US (90% products sold in US) and exports to more than 50 countries, Canada, Germany, the UK, France, Spain, Russia, Saudi Arabia and Dubai.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Apparel, Beauty & Fashion - Medium
2023 Stevie Winner Nomination Title: BURSALI
  1. Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2021, OR written answers to the questions for this category? (Choose one):
    Written answers to the questions
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.

     

  3. If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):

    Total 192 words used.

    Bursali Textile designs and produces towel products by applying state-of-the-art technology. Bursali is the first towel exporter of Turkey with its brand Nuacotton designed for customers mainly in US (90%) and EU countries. 

    Bursali has always adopted the vision of using science and technology to develop state-of-the-art processes also with an innovative design mind-set.  With this vision, Bursali established its R&D Center being the first R&D Centre in the field of towel production in Turkey. 
    Bursali launched its high segment towel brand Nuacotton and designed Nuacotton Green Line, which is the first and only towel brand produced with completely natural processes and  content, even dyed with natural fruits. Bursali controls all production processes from the field to the towel in order to assure all processes being pure natural.

    Bursalı R&D center developed an innovative, game changer technology in textile production: "magical microcapsules". These microcapsules give the towel products an antibacterial feature when knitted in. This technology enabled Bursali to produce antibacterial and sterilized towel products for personal and hospital use.

    Bursali has adopted the concepts of digital transformation and sustainability as its main strategy while bringing new areas of use to towels.

  4. If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):

    Total 249 words used.

    Bursali stands out with its vision focusing on 4 areas:

    -R&D; Science and Technology

    -Focus on Health, Environment and Sustainability

    -Innovation on New Product Design

    -Focus on People and Society

    R&D; Science and Technology:

    Bursali signed a pioneering R&D technology and produced "Magical Microcapsules" which give the towel fabric antibacterial properties. Magical Capsules enabled Bursali to design antibacterial products that do not lose their antibacterial properties up to 30 washes and health products for personal and hospital usage.

    Bursali Operations System (BOS) is the first and only patented ERP solution in the industry which complies with industry 4.0 standards. 

    Bursalı has succeeded in bringing a large number of important projects in the field of patents and utility models using only its capital resources.

    Sustainability and Environmental Processes:

    With sustainability vision, Bursali develops new processes for reducing water consumption by protecting natural resources, reducing waste water discharge, saving energy and using natural resources more efficiently and etc.

    Clean production techniques are used in all processes. In order to reduce the carbon footprint, products and processes with reduced environmental impact have been developed through life cycle analysis. 

    Bursali also develops its product range in the direction of environmentally friendly and sustainability-supported products. Company produces towel series produced with natural processes and dyed with completely natural fruitswithout using any synthetic chemical dyes.

    Bursali uses natural raw materials like biodegradable algae fibers, natural products made of silk, hemp and cotton blends, and invents products with environmentally friendly designs that delay food spoilage.

  5. If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):

    Total 251 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.

    Bursali R&D and Design Center has applied for 18 national patents, 4 international (PCT) patents and 580 design registrations in 2022. 3 Patents and 10 Utility Models applied in previous years were registered in 2022. Bursali also  shared its experience in scientific community on 40 different scientific congresses presentations and 27 papers/publications in just 2022.

    Bursali's success in its focus areas is also reflected in the business results; has been deemed worthy of many awards by industry professionals and authorities.

    -Bursali was deemed worthy of the 2nd prize in the '2021 Productivity Project Awards Competition' organized by the government, Turkish Ministry of Industry and Technology

    -According to the research “R&D 250, Companies with the most R&D investments in Turkey” done by TurkishTime; Bursali Ranked 1st in Number of Brands registered and ranked 2nd in the Number of Useful Models Taken

    -Bursali received the 3rd prize in the 7th R&D and Innovation Project Market event of Farabi University

    -Bursali ranked as the leader in the Number of Industrial Design Registrations

    -Bursali became the 7th Textile Innovation League Champion with 6 projects 

    -Bursali awarded as “Outstanding Achievement” in the “Inovalig – Innovation Leader” awards.

    -Bursali accomplished the ISO 13485:2016 Medical Device Quality Management System certification

    -Bursali were deemed worthy of 7 gold3 silver and 2 bronze awards at  Stevie Awards programs in 2021; also 7 goldand 3 silver Stevies in 2022.

    -Bursali is honoured with Gold Awards in Globee Awards with its Science and Technology achievements in both 2021 and 2022.

  6. You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):

    Total 184 words used.

    Appendix 1: Bursali Trailer Video

    A wider look at Bursali Company and its overall operations

    https://youtu.be/Ry_iK8Fsolo

    Appendix 2: Achievements in 2021-2022

    Due to word limits, only several achievements are subjected on this essay; Please see Apx 1 for details of Bursali's achievements in 2021-2022.

    Appendix 3: R&D Projects Video

    Some examples on how Bursali used science, technology and R&D innovations on its processes are shown at a video. The innovations on video are just some examples of developments during 2021-2022.

    https://youtu.be/a2q-HLVBQzc

    Appendix 4: Bursali Natural Production Process Video

    The video shows the natural production of Bursali natural towels (branded as Nuacotton) from the field to the shelves.

    https://youtu.be/nYDBvE4D6ak

    Appendix 5: Bursali Innovative Designs and Products

    Bursali designs innovative new towel products for different usage areas that will take towel fabric out of its usual areas of use. This document shows some examples of new designs on 2021-2022 period.

    Appendix 6: Nuacotton Green Catalog 

    Shows features and details of Nuacotton Towels

    Appendix 7: People Focus @ Bursali

    This document specifies activities and projects related to people focus at Bursali.

Attachments/Videos/Links:
BURSALI
URL Appendix 1: Bursali Trailer Video
PDF Appendix_2_Bursali_Achievements_in_2021_2022.pdf
URL Appendix 3: R&D Projects Video
URL Appendix 4: Bursali Natural Production Process Video
PDF Appendix_5__Bursali_Innovative_Designs_and_Products.pdf
PDF Appendix_6___Nuacotton_Green_Catalog.pdf
PDF Appendix_7__People_Focus_at_Bursali.pdf