BroadSoft
Company: BroadSoft, Gaithersburg, Maryland
Company Description: BroadSoft is the leading global provider of voice-over-Internet (VoIP) application software. More than 425 service providers, including 15 of the top 25 largest telecommunications providers in the world, have purchased the company’s software. Service provider customers use BroadSoft software to provide businesses and consumers with a range of cloud-based, or hosted, IP multimedia communications.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Computer Software - Software as a Service
Nomination Title: BroadWorks Mobility Suite
1. Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date. You may include hyperlinks to product photos and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
BroadWorks Mobility Suite is a comprehensive set of mobile features designed
specifically for mobile and converged operators. These capabilities integrate
seamlessly with today's 2G and 3G networks, as well as VoIP-capable 4G LTE and
WiMAX networks. With BroadWorks Mobility Suite, mobile operators can pursue new
markets, enabling them to increase revenues, improve profit margins and grow
average revenue per user (ARPU), all while ensuring higher customer
satisfaction.
BroadWorks Mobility Suite addresses the challenges many operators face today:
the desire to offer the latest innovative communication services to capitalize
on new revenue opportunities in the near-term, while developing their 3G and 4G
IP-network build-out strategies.
The BroadWorks Mobility Suite includes:
• Mobile SIP trunk - a major enhancement to BroadSoft's SIP trunking solution –
which uses a premises-based component called the Mobile Manager to deliver
fixed-mobile convergence over SIP trunks to a premises PBX, giving enterprises
greater control over how corporate mobile devices are used;
• Native mobile SS7 support - allowing BroadWorks to seamlessly integrate with
mobile networks using standard GSM MAP, CAMEL, ANSI-41 MAP and WIN protocols;
• Location-based services - such as Home Zone/Office Zone preferential calling
rates, location-based call routing and mobile presence and location
applications for Unified Communications;
• Short Message Service (SMS) 2.0 - extending SMS services beyond mobile
phones, to all IP-enabled devices, whether a fixed phone, a soft-phone or web-
enabled consumer device;
• Rich Communications Suite (RCS) - integrating presence, instant messaging,
content sharing, and multimedia messaging service with voice and video calling;
and
• Voice over LTE (VoLTE) support - allowing mobile operators to migrate voice
and SMS traffic to LTE at their own pace, without additional development
investment.
BroadWorks Mobility Suite meets the demands of today's hyper-connected society,
allowing individuals to stay connected anytime, anywhere and with any device.
By utilizing this new solution, mobile operators have the power to bolster
customer satisfaction by allowing consumers enhanced capabilities, such as:
• Taking control and managing all of their communications services and devices
from a single account, from a secure network;
• Using their desired communication method, voice, video, chat, text-messaging,
content sharing, at any time and from anywhere; and
• Optimizing their communication experience by seamlessly moving a call from
their mobile phone to their fixed high-definition line or video device when
they arrive home.
Businesses are facing new challenges with the growth of distributed workforces
and ever-changing business regulations. With BroadWorks Mobility Suite, mobile
operators can now deliver enterprise IP communications capabilities not
available from legacy intelligent network (IN) based solutions:
• Manage communication costs and meet government regulations by extending
company policies to employee mobile devices and tracking mobile phone use in
real-time;
• Enhance employee efficiency and collaboration by extending Unified
Communications capabilities, including the integration of enterprise
applications such as CRM and ERP, to mobile devices; and
• Improve "reachability" of employees by leveraging a mobile operator's ability
to deliver any IP communication service to a single number, including voice,
SMS, IM, presence and location-based applications.
2. List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
http://www.broadsoft.com/news/2010/broadworks-mobility-helps-power-new-verizon-business-service/
http://www.xchangemag.com/hotnews/broadsoft-extends-platform-for-4g.html
http://www.mobileeurope.co.uk/news_analysis/115528/BroadSoft_takes_mobile_VoIP_step.html
http://advice.cio.com/broadsoft/voip_goes_mobile_at_mobile_world_congress_2010
http://voice-quality.tmcnet.com/topics/voip-quality/articles/75675-broadsoft-debuts-broadworks-mobility-suite.htm
http://www.broadsoft.com/pdf/datasheet-mobile-uc.pdf
3. Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:
Scott Hoffpauir is responsible for guiding the technical vision and direction
for BroadSoft as well as driving continuous product innovation. As Chief
Technology Officer, Scott manages BroadSoft’s engineering, operations and
product management functions.
Scott began serving as a co-founder and Vice President, Engineering of
BroadSoft in 1998. Prior to BroadSoft, Scott was Director of GSM Development at
Celcore (DSC/Alcatel USA), where he was responsible for all product development
on the GSM switching product. Before Celcore, Scott was senior architect for
Nortel's GSM and Inter-Exchange Carrier switching systems. Scott holds multiple
patents in the GSM, SIP, call processing and switching areas.