Company: Brandless, Lindon, UT
Company Description: Brandless is one of the world’s fastest-growing omnichannel commerce platforms. We make it easier for people to take better care of themselves, their families and the planet by working with the best ingredients, partners, and customers to drive community-led innovation and validation.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Consumer Products - Non-Durables - Large
 Nomination Title: Brandless
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 122 words used.
Brandless, an omni-channel commerce platform focused on “better-for-you” products, is founded on the belief that it should be easy for people to make good choices. The Brandless Wellness Platform is creating the largest marketplace of mission-driven wellness products that provide everything you need on your body, in your body, and around your home by offering simple and sustainable products. The platform combines Brandless’ beloved and carefully curated products with the new Brandless Innovation Portfolio, a collection of brands who share the Brandless vision and are joining the platform to accelerate growth, expand reach, and achieve their shared mission. By focusing on collaboration over control, quality over packaging and people over promotion, we’re leading a movement that makes everyone a force for good.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Brandless, one of the world’s fastest-growing omnichannel commerce platforms, is on an aggressive growth trajectory to create the largest mission-driven marketplace by acquiring other mission-driven, digitally native brands at a rapid rate. In 2021, Cydni Tetro, CEO of Brandless, spearheaded a historic raise of $118M in equity and debt financing, the largest by a female executive in Silicon Slopes. With the raise, Brandless began a new chapter as a company to fulfill its mission of helping people take better care of themselves, their families and the planet like never before.
Brandless’ sustainable aggregation strategy has fueled its growth to increase year-over-year revenue by 1,691%, growing from 1.24M to 24M. The Brandless leadership team has completed six acquisitions and experienced 25% growth within its manufacturing subsidiary since January 2021—proof of both the rapidly growing impact of the company, their mission-driven marketplace, and their impact towards making it easier for people to be a force for good. Brandless has also increased its workforce by 1,716% with a total of 109 full-time employees since January 2021.
Since 2021, Brandless has launched a new innovation, Influence-as-a-service (IaaS)—a platform that is the next evolution of affiliate marketing to reduce barriers to entry for micro-influencers. This innovation makes Brandless an industry leader to move beyond traditional brand relationships to one where customers become a force for good in accomplishing a mission they feel passionate about.
Brandless has been featured in Inc’s Best in Business, Utah Business’ Innovation Award, and the Retail Innovator Awards.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 188 words used.
While many companies are employing acquisition strategies, Brandless’ approach is completely unique. Brandless’ sustainable aggregation strategy that focuses on market opportunities to propel the company’s mission and growth. The Brandless team speaks with over 1,000 companies a month to find digitally-native brands with products that are aligned with Brandless’ mission—to build a wellness platform that provides everything people need to take care of themselves. This alignment and careful selection is strategic curation, not mere aggregation. This methodology defies the practices of traditional aggregators, yet further Brandless' and makes everyone a force for good.
With Cydni Tetro’s vision and her leadership team, Brandless has achieved an aggressive growth trajectory and democratized access to better-for-you products in a way never before accomplished by a CPG company. Brandless’ wellness platform combines beloved and carefully curated products within the Brandless Innovation Portfolio, a collection of brands who share the Brandless vision and are joining the platform to accelerate growth, expand reach, and achieve their shared mission. By focusing on collaboration over control, quality over packaging and people over promotion, Brandless is leading a movement that makes everyone a force for good.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 28 words used.
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