Bluewater Media - Best Viral Video

Company: Bluewater Media, Clearwater, FL
Entry Submitted By: Andrea Pass Public Relations
Company Description: Bluewater Media is a brand-focused creative group utilizing direct response, brand integration & traditional advertising methods to introduce product to market. Bluewater was the first, end-to-end, fully digital production studio in Florida and are experts at leveraging a digital workflow to deliver final projects quickly and creatively.
Nomination Category: Video Categories
Nomination Sub Category: Viral

Nomination Title: Bluewater Media creates "SodaStream SodaSoak" as top April Fool's Video of 2018

The date on which this nominated production was first distributed or otherwise made public: April 1, 2018

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

On April 1, 2018, Bluewater Media released an April Fools video titled "SodaStream SodaSoak" to help create brand awareness for our client, SodaStream. The informercial-style video gave viewers the opportunity to “purchase” a special add on for their SodaStream machines that would allow them to carbonate their bath. It was available at an incredible discount of 98 percent off!

The video featuring "Shahs of Sunset" star Reza Farahan and "Game of Thrones" star Thor Bjornsson (The Mountain) had an aggregate viewership of more than 2 billion and generated more than 10 billion impressions the world around. Additionally, the ad was featured on YAHOO!, Food Network, USA Today, Buzz Feed, Good Morning America, The Washington Post and many other outlets. Needless to say, the SodaStream carbinated bath generated countless laughs, but, most importantly, put the Bluewater Media client front and center of top April Fools' videos of all time!

Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Andy Latimer: Director
Justin Vilardi: Producer
Rob Fallon: Director of Photography
Nolan Heasley: Camera Operator
Amy Howell: Talent Recruitment
Brad Lulas: Editor
Ricky Turner: Special Effects and Animation
John-Michael Marlowe: Art Department
Jake White: Camera Operator/ Gaffer
Morgan Shane: Camera Dolly
Brian Morgan: Audio
Brittany Phillips: Prompter
Michael Ramos: Still Photography
Alex Higgins: Grip
Aaron Legg: Grip
Michael Baker: Grip
Todd Brindle: PA
Jody Welch: Make Up
Simone Smith: Wardrobe