Company: Bloomin' Brands, Inc., Tampa, FL
Entry Submitted By: Digital Grin Communications
Company Description: Bloomin' Brands, Inc. is one of the largest casual dining restaurant companies in the world. The portfolio of five founder-inspired brands is comprised of Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, Fleming's Prime Steakhouse & Wine Bar and Roy's with nearly 1,500 restaurants in 48 states, Puerto Rico, Guam and 21 countries.
Nomination Category: Video Categories
Nomination Sub Category: Internal/Employee Communications

Nomination Title: Introducing the 4-4-5 Calendar

The date on which this nominated production was first distributed or otherwise made public: October 2013

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

During 2013, we began preparing for an enterprise-wide overhaul to several areas of our internal finance, control, and reporting systems. The most complicated of which was a move to a “4-4-5 retail calendar,” slated to affect thousands of people across our 5 major brands. Informing our employees and managing partners was crucial to gaining buy-in and managing the change process. Beyond the traditional methods, we needed quick, engaging, fun-to-consume communication and training pieces. We produced a series of short (few minutes), hand-sketched, and colorfully animated “quick draw” videos. Our 4-4-5 video grabbed the attention of our diverse audience, explained a complex and boring topic with ease, and got our people talking and asking relevant questions—all of which helped us usher in this enormous change.

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List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client:
Bloomin' Brands
Chris Demery

Creative Agency:
Digital Grin Communications
Karen Weldon
Libby Lussenhop