Company: Blackboard Inc.
Company Description: Blackboard is a global leader in enterprise technology and innovative solutions that improve the experience of students and learners around the world every day. Blackboard’s solutions allow thousands of higher education, K- 12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively.
Nomination Category: Video and Film Awards Categories
Nomination Sub Category: P.R.: Technology

Nomination Title: Coming NOW to a school near you: The Active Learner

The date on which this nominated production was first distributed or otherwise made public: July 11, 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

As a leading education technology company, Blackboard strives to help educators address the evolving education needs of today’s students. The objective of this video was to demonstrate the critical turning point in education we as a society are at, and communicate that at Blackboard, we are active too— active in providing the technology and connecting educators who support the needs of the active learners who bring about change.

The video, which has over 33,600 YouTube views, describes through illustration and narration a world where everyone can access infinite teaching tools, information, and analytics from anywhere at any time, where all kinds of education activities, from discussions to lectures to collaboration, can be done virtually, and where all students have numerous choices in subject and method.

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List the appropriate creative and production credits for this : Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Blackboard Brand & Creative Services Team
JESS3/Washington, D.C.