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Belardi Wong, New York, New York: Belardi Wong Launches Fair Harbor's New Women's Apparel by Using Direct Mail

Company: Belardi Wong, New York, NY
Nomination Submitted by: Broadsheet Communications
Company Description: Belardi Wong is the leading full-service marketing strategy and creative services firm in direct mail and digital. Founded in 1997, Belardi Wong has spearheaded customer acquisition and retention strategies for leading brands across multiple verticals, including Blu Dot, Serena & Lily, Backcountry, Buck Mason, Bombas, Outerknown, Lunya, Frances Valentine and many more.
Nomination Category: Publication Categories
Nomination Sub Category: Best House Organ - for Customers (Business)
2023 Stevie Winner Nomination Title: Belardi Wong Launches Fair Harbor’s New Women’s Apparel by Using Direct Mail
  1. The date on which this nominated material was first distributed or otherwise made public:

    May 2022

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

    Total 189 words used.

    Fair Harbor is a purpose-driven brand that was founded with the goal of reducing plastic waste in the water and at the beach, converting more than 30 million recycled plastic water bottles into stylish beachwear. Traditionally, their product offerings were geared toward men, until 2022 when they decided to introduce its womenswear line. The company tapped Belardi Wong due to their expertise in direct mail and knowledge of increasing the awareness of DTC brands for both female and male shoppers.

    Fair Harbor had two goals when creating their May 2022 campaign. One was to introduce women to their clothing and swimwear by tailoring the first mailing to cater to both sexes while introducing their new womenswear. The second goal was to increase awareness by launching this mailer during the prime swimwear buying season.

    The May 2022 catalog went extremely well. Year over year, this was 24% better ROAS than May 2021 at double the circulation. [REDACTED FOR PUBLICATION] Over 1,000+ of their first-time purchasers made a second purchase due to the mailing, increasing the value of those customers. 

  3. Optionally you may list the creative and production credits for your nominated publication - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Fair Harbor and Belardi Wong 

Attachments/Videos/Links:
Belardi Wong Launches Fair Harbor’s New Women’s Apparel by Using Direct Mail
PDF FH_SS22_05202022_36pg_Mlr_Womens_Edits.pdf