Company: AT&T Multimedia Services
Company Description: As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning.
Nomination Category: Publication Categories
Nomination Sub Category: Best House Organ - for Customers (Business)
 Nomination Title: Your guidebook to connectivity built on 5G and fiber
- The date on which this nominated material was first distributed or otherwise made public:
2/8/2024
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 200 words used.
Keeping up with the whirlwind of new, evolving technologies can make a business leader’s head spin. So, for this eBook, we spoke to our top in-house tech experts at AT&T and asked them one simple question. “If I were a leader in a growing business, and you only had time to tell me one thing I should do right now and one thing I should definitely NOT do, what would you tell me?” We shared their top dos and don’ts for building a future-fitted network based on fiber and 5G connectivity. The content for this eBook, “Your guidebook to fiber, 5G, and business-built connectivity,” came through our in-house AT&T Multimedia Solutions team (Writing and Editorial for editing, Design for layout and design) supporting Business Commercialization. The challenge was to take a large amount of technical content that might easily fit into a less design-intense white paper, and build out into a visually appealing eBook that provides valuable information to audiences. The end result offers an inviting landscape layout that draws the audience in, guides their eye-path, and provides them with an overview of how to adapt to change and avoid pitfalls as they work to future-fit their networks.
- Optionally you may list the creative and production credits for your nominated publication - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
AT&T MultiMedia Services
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