Company: AT&T Inc., Dallas, Texas
Entry Submitted By: FleishmanHillard
Company Description: AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally.
Nomination Category: Annual Report & Publication Categories
Nomination Sub Category: Best Annual Report - Online/Electronic

Nomination Title: AT&T Inc. 2013 Annual Report

The date on which this nominated annual report was first distributed or otherwise made public: March 11, 2014.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

Our goals for the 2013 AT&T Annual Report were to:

1.Highlight AT&T’s strong results from 2013

2.Outline the strategy for 2014 and beyond and support AT&T’s key messages by showcasing our:

a.Best-in-class networks
b.Focus on mobile — from automated homes to connected cars to making communities safer
c.Move into the cloud as data communications break free from hardware
d.Global capabilities as everyone looks to work on global scale
e. Commitment to advancing human progress — from expanding educational opportunities for employees to helping other companies make their operations more sustainable

In 2014, we also reinforced AT&T’s “mobile first” mindset by moving most of the annual report content to a robust online version optimized for viewing on mobile devices.

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AT&T Inc.

ThatGirl Productions

FleishmanHillard for AT&T Corporate Communications