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AT&T Dynamic Defense, Discovery District Media Wall Video

Company: AT&T Multimedia Services
Company Description: As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning.
Nomination Category: Video Categories
Nomination Sub Category: Branded Entertainment - Business-to-Business
2024 Stevie Winner Nomination Title: AT&T Dynamic Defense - Discovery District Media Wall Video (3632421)
  1. The date on which this nominated production was first distributed or otherwise made public:

    2/3/25

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

    Total 107 words used.

    We were tasked with adapting the existing Dynamic Defense landscape video for an outdoor screen measuring 3840 x 4752 pixels, spanning 8 stories high. We recreated the video to tell the story through on-screen text, considering the venue is primarily for walk-by viewers. The music and sound design were meticulously crafted to enhance the impact of the message in this outdoor setting.

    This “sizzle reel” showcases AT&T Dynamic Defense, a comprehensive security solution that’s built into our customers’ network connectivity.  It blocks malicious traffic in real time. Customers can deploy it in minutes and manage it themselves to protect their networks from security threats and malicious acts.

  3. Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    AT&T Multimedia Services

Attachments/Videos/Links:
AT&T Dynamic Defense - Discovery District Media Wall Video (3632421)
URL [REDACTED FOR PUBLICATION]