Company: AT&T Business Multimedia Solutions
Company Description: As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning.
Nomination Category: Web Achievement - Specialty
Nomination Sub Category: Achievement in User Experience
 Nomination Title: Benefits of 5G in Retail, Hospitality and Restaurants
- Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Creative Director: Randal Presson
Art Director: Katie Klein
Senior Art Director: Aubrie LeBlanc
- If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:
Total 107 words used.
With technology such as the Internet of Things (IoT) and mobile apps, innovative trends are reshaping what many people expect when entering a store. Many retail interactions – from both employees and customers – now take place on mobile devices and businesses need a network that can handle the required data. The addition of 5G technology to an existing network architecture can help power new technologies. Many retailers are beginning to utilize personalized digital signage, augmented reality, video and interacive mobile apps to recognize and track shopper behavior. This interactive experience allowed business customers to take a deeper dive and explore strategic opportunities within their respected industries.
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