Company: AT&T Business Multimedia Solutions
Company Description: As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Product Sales
 Nomination Title: AT&T FlexWare - 287304
- The date on which this nominated production was first distributed or otherwise made public:
October 19, 2021
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 129 words used.
The AT&T FlexWare video was produced to generate product awareness and highlight new innovations and enhancements. AT&T FlexWare is a network function virtualization solution that allows businesses to deploy multiple network functions in the Cloud or on a single AT&T FlexWare Device while replacing purpose-built hardware for each application such as routing, firewall, WANx and SD-WAN.
This video project was led by the in-house AT&T Multimedia Solutions team supporting Business Marketing. The challenge was to create a visually compelling story about abstract concepts and virtual functions. Innovative creative direction led the production from scriptwriting to custom 3D animation. The flow from scene to scene is enhanced with music and sound effects designed to punctuate the action. The overall look is light and bright and adheres to AT&T Brand guidelines.
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Paige Whitson - Creative Lead, AT&T Business
Barbara Sanders - Producer, Javelin Agency
Adam Fox - Project Manager, Javelin Agency
Bryan Reid - Production, Altitude
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