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Company: AT&T Business Multimedia Solutions
Company Description: As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning.
Nomination Category: Video Categories
Nomination Sub Category: Health & Wellness
 Nomination Title: AT&T Virtual Healthcare Solutions
- The date on which this nominated production was first distributed or otherwise made public:
June 2021
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 123 words used.
Virtual care is rapidly changing the healthcare industry. And with global pandemics and other factors, the need to remotely monitor patients and provide care has accelerated. This video explores fully integrated remote patient monitoring (RPM) and telehealth solutions from AT&T Business that feature prioritized connectivity, an intuitive patient engagement platform, and simplified device management.
This project was led by the in-house AT&T Multimedia Solutions team supporting Business Marketing. The goal was to explain the technology comprehensively, but also concisely in a 90 sec format. This was a full production video shoot, on-camera actors and voice-over illustrate the value of the product and tell a compelling story. Stock footage was also incorporated to tie the full story together and keep the project within budget.
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Raluca Bucur – Director of Marketing Communications
Paige Whitson – Senior Lead, Creative Direction, AT&T Business
Barbara Sanders – Senior Video Producer, Javelin Agency
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