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We needed to contact insurance agents and brokers who might sell our insurance to really excite them for our first year as named host of The Applied Underwriters Invitational and encourage attendance at the 2024 National Finals. Along with promoting the charitable golf events we were hosting, another objective was to encourage agents and brokers to keep us top-of-mind when they have a client looking for the types of insurance we offer.
The mailer featured beautiful silver foiling inside and out on a piece that unfolded into a cross-shaped envelope. An enamel golf ball marker featuring The Applied Underwriters Invitational was included. Four insert cards were carefully enclosed inside the cross-shaped envelope. Messaging teased the National Finals, inviting agents and brokers to attend, as well as reminded them to consider offering our insurance to their clients.
The direct mail piece was supported by a dedicated website, Invitational.com. The elements were tied together with The Applied Underwriters Invitational logo lockup. The dedicated website featured animated homepage graphics highlighting the location of the 2024 National Finals: Big Cedar Lodge in Missouri. A QR code made getting to the website even easier.
Nomination Title: The Applied Underwriters Invitational 2024 National Finals Direct Mailer
