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Company: Ansys, Pittsburgh, PA
Company Description: Ansys is the global leader in engineering simulation. Through our strategy of Pervasive Engineering Simulation, we help the world's most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, we help them solve the most complex design challenges and create products limited only by imagination.
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Computer Software
 Nomination Title: Ansys.com - The Re-Launch
- Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:
Total 468 words used.
Ansys is the global leader in engineering simulation. Our engineering simulation software allows our customers to rapidly innovate and easily validate design ideas, predicting the future of transformational products. We redesigned Ansys.com from the ground up starting in early 2021. We designed Ansys.com’s functionality to be extensive, but extremely modular – from free form template and drag-and-drop component functionality to segmented audience content display on the fly, the site is a robust engine with limitless possibilities. Our modern design & UI coupled with the advanced technology, has enabled Ansys to drastically increase branding, website session traffic over 81%, and lead generation conversion increase to over 1000% within 2 years of the creation of the Ansys digital team. Ansys.com includes highly sophisticated features, functionality, and technology to support it’s existing & future explosive growth:
- Intuitive site navigation to enable new and repeat visitors to get where they need to go, find inspiration, and immediately gain a better understanding of who we are (Ansys brand and culture), everything we offer, and the value we provide.
- Pages designed strategically to showcase the visual output of Ansys products which are colorful and vibrant simulation imagery and are accompanied by supplementary descriptions and links for further reading & discovery for site visitors.
- Utilization of a Digital Asset Manager (DAM) which provides a single source of truth for content with the ability to expire content at specific dates/times.
- Modernized CMS web platform that can scale with our growth and provide improved uptime all hosted in the cloud for global access and site speed.
- Utilization of Adobe Target for Website A/B testing and content targeting customization based on audience segmentation.
- Machine Learning enabled intelligent website search and dynamic content – which enables search recommendations and popular content to increase in search listings to better serve the visitor.
- Robust analytics which include dashboarding, anomaly alerts to stakeholders, anonymous to known visitor reporting and tracking, and customer journey analytics.
- Integrated website forms which funnel through a marketing automation platform between Ansys.com and our CRM for customer activity visibility and faster actioning of leads.
- Utilization of website chat to support real-time requests for purchases, further information on products or services, and for any other type of request.
Our website, Ansys.com, serves as both the foundational marketing hub for informing our target audiences about our expertise and service offerings as well as a conduit to our simulation experts. Ansys.com has generated an opportunity increase of 382% in 2021 vs 2020. These opportunities were driven by an increase of 69% YoY Sales Ready Website Leads in 2021. The website also provides us with real-time chat and contact information for all Ansys offices and partners – highly uncommon industry website features. Website chat has generated over 12,500 chats, 115 meetings and 1,200 opportunities.
- Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
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