Company: Andrea Pass Public Relations
Company Description: Andrea Pass Public Relations has built the solid relationships that have helped create and implement public relations campaigns for clients in a wide range of categories including consumer products, inventors/inventions, fiction/non-fiction authors, lifestyle, B2B companies, education, health/wellness/fitness, beauty. Each client receives effective press coverage to grow brand awareness and sales.
Nomination Category: Management Categories
Nomination Sub Category: Achievement in Management - Advertising, Marketing & Public Relations
 Nomination Title: Andrea Pass Public Relations
- Which will you provide for your nomination in this category, an essay of up to 650 words describing the achievements of the nominated management team, group, or individual since January 1 2021, OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
An essay of up to 650 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- In bullet-list form, provide a brief summary of up to ten (10) of the chief accomplishments of the nominee(s) since January 1 2021. This is required whether you are submitting a video or an essay:
- Representing autistic teenager, Ben Levin, on his young-adult novel, “In The Hole,” Andrea Pass Public Relations worked closely with Ben and his mother/manager to be sure that he was comfortable with all interviews as he navigated his mantra, “Autism is not a curse, it’s a gift.” In a short period of time, Andrea secured tremendous press coverage for Ben and his book resulting in increased sales and awareness and meetings with brands interested in hiring Ben to represent their products.
- Holistic therapist, Keri Cooper, received print, online and broadcast coverage for her book, “Mental Health Uncensored: 10 Foundations Every Parent Needs to Know.” Andrea arranged interviews, quotes, book reviews and more. The result was that Keri’s business saw an overwhelming increase in clients --- so much so, that Keri needed to stop PR for a bit so that she would have time for her clients, her family and writing her next book. [REDACTED FOR PUBLICATION]
- At-home inventor Lynne Silber created NOMPI (No More Poison Ivy) gardening gloves. When she worked with Andrea, Andrea helped her re-name the product to Garden Sleeves and began securing press coverage to increase sales and awareness. Andrea connected Lynne with HSN where Garden Sleeves was given air time, thus increasing sales to new audiences.
- Guy Powell is the owner of ProRelevant Marketing Services and the author of “The Post-COVID Marketing Machine.” Andrea’s job was to increase awareness and drive sales of the book while positioning Guy as a thought-leader and expert at creating marketing machines. Through consistent press coverage and interviews, Guy saw an uptick in business and growth of sales of his book. Andrea made recommendations for Guy to re-brand his book to remove “COVID” from the book and release that book in the coming months. Guy is currently implementing Andrea’s suggestions.
- Anthony “Sully” Sullivan is known as the OxiClean guy. However, Sully is the owner of Montkush, a farm in Vermont growing cannabis. Andrea created a project for Montkush to increase awareness including such press coverage as Forbes, top listener entrepreneurial broadcasts, newspapers, and more.
- Not to be ignored, Andrea is always helping other entrepreneurs. While she does not call what she does “pro bono,” she often offers complimentary public relations outreach. Andrea arranged for an expert in positive masculinity to be featured in a front-page story in the Christian Science Monitor. Andrea secured quotes from three professional organizers which were featured in a number of articles in Apartment Therapy. In addition, Andrea booked interviews for a physical therapist with an expertise in posture which resulted in her securing additional clients. A non-profit connection needed to raise funds for her charity. Andrea jumped in and arranged a number of interviews on the non-profit and donations increased.
- Additional accomplishments by Andrea Pass Public Relations included being awarded the Teal Heart Award from the New Jersey Association of Women Business Owners and selected for a national panel by the National Association of Women Business Owners.
- If you are providing an essay of up to 650 words, place it in this space:
Total 479 words used.
Securing press coverage to increase brand awareness, grow thought-leadership and drive sales is what Andrea Pass Public Relations is all about. While others were challenged during the pandemic, Andrea’s business continued to grow and clients saw results in media relations. Andrea proactively and reactively navigates the ever-growing 24/7 media world. Her strength in relationships coupled with her knowledge of the ever-growing media base results in placements in top tier, targeted media.
Andrea’s management style of effective ongoing communications coupled with her approach as a “P.I. in P.R.,” always investigating new and existing press opportunities means achievements for her clients. Andrea has successful secured PR coverage for a wide-range of clients including non-fiction and fiction authors (“Mental Health Uncensored: 10 Foundations Every Parent Needs to Know,” “The Post-COVID Marketing Machine,” “Inventor Confidential: The Honest Guide to Profitable Inventing,” “In The Hole”) as well as consumer products (Cabinet Caddy, Go Hang It, Kickerfeast Gourmet Pancake & Waffle Mix, Garden Sleeves), among various other clients in the health/wellness, beauty, non-profit and B2B space.
Media placements have ranged from Associated Press and Forbes to the Austin America-Statesman to NBC, News 12, Spectrum 1 News, WOR Radio, iHeartRadio --- USA Today, Bella Magazine, The Story Exchange, Very Well, Good News, BC, 201 Magazine, NorthJersey.com and countless targeted media, podcasts and more.
Another aspect of Andrea’s management achievements has been the creation of Access Success Networking, a monthly networking group launched in Spring 2021 and thriving today. Access Success Networking continues to show Andrea’s style and business outreach. She researches insightful guest speakers in the world of entrepreneurship to educate fellow business owners, entrepreneurs and solopreneurs. Attendees from coast-to-coast tout her ability to arrange effective networking events and to consistently reach out to existing and new attendees to help them learn and grow. Andrea frequently introduces business contacts to one another to help grow their networks.
Andrea brings her management and public relations know-how to her involvement in the National Association of Women Business Owners (NAWBO) by actively participating in the North & Central Jersey Chapter and attending target market and national events. She sat on a panel at the recent NAWBO Leadership Academy and is looking forward to presenting the value of public relations to upcoming individual chapter and national NAWBO programs.
Since January 2021, Andrea has been a guest speaker educating others on the importance of public relations in the marketing mix. She has spoken for such groups as SCORE, New Jersey Association of Women Business Owners, United Inventors Association, Small Business Expo, United States Patent Office InventionCon, New Jersey Creatives Network, among many others. What makes Andrea stand out is that she always takes the time to help others understand what PR is and how it is important in growing awareness and driving sales.
Andrea Pass Public Relations is certainly deserving of a Stevie Award.
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