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Conner Ruggio, co-founder and CEO of Ambia Energy, has led the company through a period of extraordinary growth and transformation. Under his leadership, Ambia has expanded into six new states, successfully transitioning into a fully integrated solar installation company while maintaining its mission of providing clean energy solutions and fostering fulfilling careers. Despite a turbulent market that saw many competitors go out of business, Ambia not only survived but emerged as a dominant force, achieving profitability in 2024 and surpassing $400 million in lifetime sales.
From 2023 to 2024, Conner propelled Ambia’s solar installation growth by an impressive 139% year over year, a remarkable feat in an industry where many struggled to stay afloat. His data-driven leadership and strategic restructuring enabled Ambia to thrive amidst industry-wide instability, reinforcing the company’s strength while outpacing underperforming competitors. This resilience and adaptability positioned Ambia as a top solar provider despite the volatility of the market.
A key factor in Ambia’s success has been its transition to a fully integrated solar installation company. In January 2023, Conner spearheaded the launch of Ambia’s in-house installation division, ensuring greater quality control and customer satisfaction. Since then, the company has completed well over 2,000 in-house installations, dramatically improving efficiency and customer experience. This marked the first of many initiatives aimed at streamlining operations and enhancing overall productivity.
Building an industry-leading executive team has been a hallmark of Conner’s leadership. Recognizing the need for stronger internal teams after fully integrating in-house installations, he refined hiring and performance standards, ensuring that every team member contributed meaningfully. By prioritizing data-driven decision-making and addressing inefficiencies, he built a high-performing leadership team capable of driving innovation and long-term success. This foundation enabled Ambia to seamlessly scale its operations, ensuring it could meet the increasing demand driven by its high-performing sales teams, allowing Ambia to maintain efficiency while continuing its rapid growth.
Conner's unwavering commitment to excellence in sales continues to set Ambia Energy apart from the competition. The company has achieved the highest per-rep sales production in the industry, a testament to its industry-leading training programs and recruiting platform. By redefining pay structures, Conner has elevated setters from an overlooked role to key contributors in Ambia’s success. His innovative compensation system rewards their crucial role in lead generation, attracting top talent and driving higher performance—setting Ambia apart in an industry that often undervalues this position. Coupled with a strategic mix of digital marketing and door-to-door outreach, Ambia sustains a steady and reliable lead flow, ensuring continued expansion and market dominance.
Beyond optimizing sales and operations, Ambia’s dedication to innovation extends to its expanding service offerings. Conner has also overseen the recent integration of Aeroseal duct sealing into Ambia’s offered services, providing homeowners with enhanced energy efficiency and the ability to maximize utility cost savings. This expansion reflects his broader vision for Ambia—not just as a solar company, but as a leader in home energy solutions that improve sustainability and long-term value for customers.
Under Conner’s leadership, Ambia Energy doubled its revenue in 2024, reaching $59.2 million. Looking ahead, the company is projected to hit $100 million in revenue by 2025, a milestone that underscores its rapid and sustainable growth. While many solar companies are scaling back, Ambia is forging ahead, reimagining industry standards by pioneering solutions that drive growth for both its customers and employees. This forward-thinking approach highlights how visionary leadership, strategic foresight, and operational excellence continue to set Ambia apart.
As an athlete, father, and CEO, Conner leads by example, inspiring those around him to strive for excellence. His relentless pursuit of growth and innovation has shaped Ambia’s company culture, fostering an environment that empowers employees to think creatively and push boundaries. Under his leadership, Ambia Energy continues to redefine industry standards, proving that resilience, innovation, and strategic vision drive long-term success.
Nomination Title: Conner Ruggio, Chief Executive Officer
