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In response to the mental health epidemic youth are facing in the wake of the COVID-19 pandemic, All It Takes has launched the powerful and timely PSA campaign, “This Is A Trusted Space,” across California with three primary goals:
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This PSA campaign will serve as a reminder for every person in the California education ecosystem to embrace their powerful role in fostering healing and resilience in our youth who are struggling with mental health concerns at increasing rates.
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To drive the public towards free, science-backed mental health and social emotional resources at calhopeschools.org
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To recognize and appreciate the positive influence and impact of educators, custodians, cafeteria workers, bus drivers, and others have on our students.
Everyone featured in the PSA was a volunteer with a deeply emotional connection to the message.
We worked with Spanish speaking educators to create a Spanish version of the PSA.
During the first month, the PSA aired to an audience of 13,907,086. The ad value of the combined donated air time for the first month exceeded $730,000.
CalHOPE Schools, a government-funded initiative that provides free mental wellness resources for parents, educators, and students saw immediate, significant increases in online traffic.
Nomination Title: "A Trusted Space" PSA
