Company: Albertsons, Pleasanton CA
Nomination Submitted by: Albertsons
Company Description: Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our 290,000 associates have a passion for great service and building lasting relationships with our customers.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Food & Drink
 Nomination Title: Shoppable Recipes
- The date on which this nominated mobile site or app was first published:
The MVP of Shoppable Recipes was tested and expanded in 2022. However, the full vision and suite of features, such as scan & create your own recipe and budget mode launched 9/14/2023.
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 199 words used.
Albertson’s is on a mission to take the chore out of planning, shopping and cooking. Enter Shoppable Recipes - where customers can discover 8,000+ exclusive, budget-friendly recipes, or create their own. Shoppable Recipes transform recipes into comprehensive grocery lists taking into account ingredient quantities to minimize waste and maximize savings. To seamlessly integrate meal preparation with shopping, we developed an engine capable of generating multiple recipe variations to accommodate diverse diets, allergies, and ingredient preferences leveraging culinary expertise from our professional dieticians and chefs. Customers can shop virtually any recipe using our generative AI solution which deciphers and transforms handwritten or text-based recipes into easy to shop ingredient lists. We provide information on calories and nutritional breakdowns to promote healthier choices. Our market-leading Budget Mode empowers customers to stretch dollars further. To make recipes truly shoppable, we devised a unique algorithm that maps recipe ingredients to specific products in our extensive catalog, taking into account local availability, stated dietary restrictions, and recipe constraints. As a result, we've seen 95% customer satisfaction with how ingredients match up with product, a 39% increase in basket size when shopping via recipes, and a 4.8 App Store rating (As of Q3FY2023).
- List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
- Design & Copy: Brian Munger, Nitya Iyengar, Courtney Colwell, Divya Ghatrazu
- Product: Brandi Friedland, Fraser Retallack, Caleb Del Begio, and the entire Shopper Experience team
- Engineering: Nathan Lapierre and the entire Engineering team
- Leadership: Laura Higgins, Jatin Pahuja, Jill Pavlovich, Balaji Nambi
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