Company: Akavit, Denver, CO
Company Description: Akavit is a leading digital marketing agency. We create ideas, design brands, and build online and mobile experiences for clients from startups to enterprise. Every project and campaign we embark upon involves extensive strategy, insight, and research focusing on our clients’ specific needs and drives to real results. To learn more about Akavit, visit http://akavit.com.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Interface Design

Nomination Title: Chrome Industries Messenger Bag Customizer

1. How often is this site updated?

The Chrome Industries Messenger Bag Customizer is updated seasonally with new and seasonal product customization options.

2. Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

Chrome Industries, the premier manufacturer of bike messenger bags, wanted to enable customers to fully customize Chrome products online. Customization is not new to Chrome. From the beginning their customers have added paint, stickers patches and generally sought to create something unique with their bags. Chrome fans love the sense of satisfaction in owning a product that is still “underground” and cool – yet highly functional and bomb proof. Providing a collaborative customization option is a natural next step in the development of this killer American brand.

The final product is a real-time product customizer that lets users choose panel and buckle colors, special fabric options, reflective trim, and more. It’s clean, simple, on-brand, and follows product customization best practices.

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